Street Team Marketing Defined + Checklist + Effectiveness

What is street team marketing?

Street team marketing is defined as the deployment of brand ambassadors to promote events, sample products, and engage people with shareable experiences in public spaces. 

Often companies and agencies utilize the terms field marketing, promo teams, or product sampling teams to refer to street team marketing.

Street teams are a form of experiential marketing. 

Street team marketing allows brands to engage people on public sidewalks near stores, interact with commuters outside of transit stations, promote popup shops, intercept people heading to events, and target professionals in business districts. 

Well-trained brand ambassadors inform people, distribute samples, demo products, engage in meaningful conversations, and influence audiences to take action. 

Now that we've have a good understanding of street team marketing, here is your strategy checklist:

1.) Know your goals

2.) Have a clear and concise brand message

3.) Leverage a compelling call-to-action

3.) Use desirable marketing materials

4.) Outfit your brand ambassadors

5.) Deploy attention-getting hand-held signs or props

6.) Incentivize people to share the brand with friends 

7.) Scout locations beforehand 

8.) Train your brand ambassadors

9.) Hire an onsite manager

10.) Employ a dedicated team for prep, transport, and logistics

11.) Document everything (e.g., impressions, engagements, feedback, etc.)

12.) Ensure you have insurance to cover the brand, street team, and the public

13.) Debrief team, recap the activation and analyze

?Is street team marketing effective for your brand?

1.) Reach up to 25,000 of people each day in cities such as New York, Chicago, San Francisco, and Washington DC

2.) Face-to-face interactions offer opportunities to create a positive and memorable brand impression 

3.) Getting trial size product samples into people's hands often changes their purchase behavior

4.) Allows brands to generate attention and engagement in competitive environments

5.) Reach people outside transit hubs, near city festivals, in business districts, and college campuses

6.) Provides quality brand-consumer interaction content for social media

7.) City permits are not needed for most street team marketing concepts

8.) Gather firsthand consumer reactions and insights

If you would like to discuss your street team marketing ideas, strategies, or goals, just get in touch - [email protected]

Activate the streets,