STREAMLINED SIGNS
Sign designers may take notes from the legacy left by a chance meeting between Jackie, JFK, and the French-born industrial designer, Raymond Loewy. Loewy had at this point created icons for Coca-Cola, Lucky Strike, and Greyhound. He had already created logos for TWA, Exxon, and Shell. It was the consensus of this trio that the current 'military-orange' design was "garish" and did not reflect the current position of the presidency.
The orange tipped Boeing 707 showcased the identity of Eisenhower's administration and it represented the military brand, which was a very apt connection to make, due to the fact, that the 'Presidential Planes' were still military craft. The Air Force One design revamp is a great example, of the necessity, for evolving a brand. Signage is the key to representing a brand evolution, and even a color change and a subtle font, and graphic redesign, can help the prospective clients identify a company'a relevant icons and logos. JFK infused a certain level of new diplomatic elegance, via an incorporation of 'seafoam' blue. Loewy integrated iconic logo placement, and a streamlined graphic layout to convey a sense of elevated power. He used silver to cut a stark contrast between both blues and entice the movement of the plane to the center of focus. The font for the legend, "United States of America" was converted to Caslon, in order to pay homage to the typeface of the Declaration of Independence. In a sense, the new design conveyed, youthfulness and hope.?
How powerful is your company's logo? How universal is your company's icon? JFK's redesign of the Air Force One was so signature, and streamlined, that it has remained the general aesthetic of all 'Presidential Planes" since 1962. Its icon is so universal, that the very mention of Air Force One conjures JFK's 'seafoam' blue rebrand in the collective consciousness.
Progress builds upon itself, and the evolution of a company via branding, logos and icons can be metaphorically illustrated by the transformation of the US Air Force Lockheed Super Constellation, named Columbine III (Used by Dwight D. Eisenhower on Nov. 26, 1954) to the first Presidential Jet, the Boeing 707 (also flown with Eisenhower on board) to the 1962 Boeing 707, to the 1972 707 (tail code SAM 27000) to the 1990 Bush era Boeing 747 (tail code SAM 28000). Although the 747 is a Leviathan amongst air craft, It still maintains the iconic JFK aesthetic, and only time will tell if the latest Boeing contribution to the 'Presidential Hanger' (Boeing 747-8) will maintain this icon, or evolve it to the next genesis of its being.
THE NEW NORMAL?
Many areas within the realm of signage and construction have remained consistently active during this pandemic despite COVID 19 slowing down the bureaucracy involved in the permitting and licensing process. Often times, the catalyst to beginning new projects is the speed at which the bureaucracy is handled. Although set-backs have occurred during these times, new development has continued to fuel this industry as a whole; and now, more than ever, the importance of utilizing the right Project Manager is the key to the perfect signage solution. Retail has proven that by embracing the 'new normal' with pandemic related industry changes, the rate of new development is able to move forward until projects are completed! Experience ease of service with Indie Signage as we navigate these challenges for your company! Leave the signage to us, and go develop your next project.