STREAMLINED MANAGEMENT, OPTIMIZED WEB PERFORMANCE

From Overwhelmed to Optimized: How IMG’s Web Maintenance Transformed a Client’s Online Presence

SITUATION

Manufacturing Innovator Partners with IMG to Secure and Optimize Online Presence Across Multiple Brands.

A manufacturing company [whitelabeled for client privacy] that turns innovative ideas and materials into practical solutions to help commercial kitchens save time and maintain food safety, faced the challenge of maintaining a secure, optimized, and user-friendly online presence for its multiple brands. Juggling website updates, content management, and analytics across various platforms proved overwhelming for a single marketer. The client needed a reliable partner to manage their growing online presence. Enter IMG: a dedicated team acting as an extension of their team, providing comprehensive web maintenance across four websites.

SOLUTION

IMG’s ongoing web maintenance package provided our client with the support and expertise needed to thrive online. Here’s how:

Static Ongoing Deliverables:

• Timely CMS (Content Management System) updates maintained optimal website functionality.

• Regular plugin audits identified and addressed any outdated or incompatible plugins, keeping your website secure and performing at its best.

• Broken link checks guarantee a seamless user experience and improves website scores by fixing any broken links.

• Mobile responsiveness checks ensured the website displayed flawlessly across all devices.

• Monthly GA4 Reports provided valuable insights into website traffic and user behavior.

• A dedicated slide deck delivering clear and concise reporting on website performance with a clear strategy month to month, laying out exactly what IMG suggests for how clients use their allocated hours.

Dynamic Ongoing Support:

• A dedicated support desk allowed our client to easily submit website requests, receiving priority service.

• IMG’s expertise facilitated website changes on a case-by-case basis.

• Website consulting provided valuable guidance when needed.

• Provided instructional video tutorials, when requested, empowered our client with self-service capabilities.

Flexible Support Hours:

• The dedicated 3 hours of support were dynamically allocated based on optimization opportunities and our client’s specific needs.

RESULTS

The client has reaped significant benefits from IMG’s web maintenance services:

• Enhanced Security & Performance
• Improved User Experience
• Data-Driven Insights
• Increased Efficiency
• Focus on Core Business

GTMetrix Report Score:

Analytic report across 3 brands for the last year

CONCLUSION

IMG’s web maintenance services transcended a simple vendor-client relationship.

It transformed into a powerful partnership, allowing our client and their four brands to maintain a best-in-class online presence while focusing on what they do best – providing innovative packaging solutions.

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