Streamlined Email Marketing Automation

This strategy is designed to help coaches and consultants automate various aspects of their business, such as sales, testimonials, and referrals, to enhance customer experience and optimize revenue generation.

See the step by step below:

Step#1: Create multiple opt-ins:

• Offer multiple ways for potential clients to sign up and show interest in your services.

Step#2: Implement a welcome email sequence:

• Build trust by sending a sequence of emails that helps leads to get to know, like and trust you and what you do, so they can buy from you
• Include objection handling using interactive videos

Step#3: Direct customers to a sales page:

• Encourage clients to make a purchase by presenting a compelling sales page
• Personalize the sales page to each one of the contacts from your email list

Step#4: Post-purchase sequence:

• Welcome the buyer with a tailored email sequence
• Implement a sequence to reduce dropouts from your program - you can have an integration monitoring when your customers are accessing your courses/live calls
• Use automated surveys for upselling, ask for referrals and testimonials

Step#5: Non-buyer follow-up:

• Engage leads who visited the sales page but didn't make a purchase with educational content and special offers
• Utilize follow-up drips with a combination of SMS, email, and targeted ads using a custom Facebook audience
• Analyze and optimize the follow-up process to improve results

Step#6: Backend management:

• Employ segmentation, list cleanup, and engagement tracking for better customer targeting
• Re-engage customers based on their interactions with your content

Step#7: Send a newsletter:

• ONLY send newsletters to leads once they go through all the above, so you attempted to sell your product to them AND they know, like and trust you.
• Regularly update clients with tips, tricks, news, testimonials, and special offers to maintain interest and promote ongoing engagement