Streamline Real Estate Operations with Technology

Streamline Real Estate Operations with Technology

Recent analytics revealed that the real estate industry would maintain its growth pace over the upcoming months despite global headwinds, rate hikes, and other recessionary activities. Brokers and other third-party associates contribute a sizable portion of the revenue to the same.

With the real estate industry contributing to massive revenue, imagine losing it all due to inefficiencies. Stats reveal that many businesses lose as much as 20 to 30 percent of their annual income due to inefficiencies. Just think of what your business could do if it had an additional 20% funding for marketing or R&D.

One such inefficient process was costing our client tons of money. Due to security concerns, one of our real estate firms couldn’t grant brokers and contractors access to the primary apps; therefore, business was typically conducted through emails and excel sheets. A great deal of manual entry was involved, regular updates were required, and not to mention human error was possible, leaving the data cluttered and sometimes unusable.

The solution by Minuscule Technologies LLC involved creating a method for sending an email to a third party containing a link with sufficient information. The URL would be available for public viewing with access limited to the relevant audience to enter information.

Once the information has been submitted, it would immediately be stored in the critical apps, and a relevant opportunity would be created in the CRM. Leasing and Market Officers were given a link to the recently created opportunity and allowed to view the details. The process was fluid and error-free because any feedback from the on-premise officers was then communicated directly from the system to the third-party colleagues for any updates.

The solution decreased the likelihood of mistakes. The turnaround was quicker, and requests for leadership approvals were completed in a day rather than three to four days. Receiving emails from third-party partners and doing away with Excel made communications flawless and fast.

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