Streaming Sitcoms Still Losing Decay Rate Battle
This week on The Measure:
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Talkin’ (And Walken) Like Super Bowl Ad Champs
BMW – and its “Talkin’ Like Walken” spot – took home the title of most likeable ad during this year’s Super Bowl, according to iSpot Creative Assessment Survey data, outpacing the average score by 17%. [READ MORE]
Streaming Sitcoms Still Losing Decay Rate Battle
Data from Parrot Analytics shows post-season decay rates remain much higher for original streaming sitcoms than for their broadcast brethren, as streamers keep trying to crack the code on comedies. [READ MORE]
College Hoops Nets Watch-Time Win
Men’s college basketball scored during a slower sports week post-Super Bowl to win the most national linear TV watch-time at 2.07% — a potential positive sign for the sport leading up to March Madness. [READ MORE]
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Toons Promos Boost Prime Video
Promos for new cartoon series Hazbin Hotel helped propel Amazon Prime Video to 74% more minutes watched month-over-month across Facebook and YouTube, according to Tubular Labs. [READ MORE]
The Future Of Data Privacy
In this interview from CES 2024, OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board. [READ MORE]
This Week’s Free Report:
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