Streaming Revenue Will Overtake Pay TV in Q3 of 2024
If the last few years have taught us anything when it comes to Connected TV , it’s that there’s no stopping its rise. Streaming now reaches a whopping 83% of households, as compared to cable’s 64%. And it looks like this year we will see yet another power shift. A new report from Ampere Analysis has revealed that streaming is expected to take the crown from traditional pay TV in terms of revenue — and possibly as soon as fall of 2024. So what’s fueling this newest shift in power??
That would be ad-supported streaming .The last few years has seen the introduction of more wallet-friendly “with ads” subscription options, giving consumers more choice in the pricing of their subscriptions and providing streaming services with a serious boost in cash flow. Ampere estimates ad-supported subscriptions will pull in over $9 billion in the U.S. this year — especially considering Amazon Prime Video is now joining the fray. Ultimately, with ad-supported models fueling growth and innovation, it seems like the streaming revolution shows no signs of slowing down.
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Marketing Consultant: Digital & Traditional Strategic Advertising Media Planner, Buyer & Project Manager
8 个月I can't wait until results actually follow the increased revenue trend, especially compared to the results of traditional media which are still much stronger than digital, even after first being diminished by the pandemic. The fact is that digital revenue increases because enough people were sold on the ideas of "digital first", bells and whistles and a culture that was created for advertisers to believe that they have to be in digital at all costs, and with very little ROI, which was the whole story of 2023. Then we are presented digital reports at the end of flights, which, in themselves, are not results. Also the fact that the ad-supported streaming, which costs less for consumers, has the highest growth would negate the sales pitch that you are getting higher income individuals with more discretionary money to spend. The messaging is all over the place, but in the end, it's the lack of results for me.