Streaming Made Easy - July Edition

Welcome to the 1st LinkedIn instalment of Streaming Made Easy (Monthly).

I’m Marion Ranchet & this is your monthly European take on the Global Streaming Video Business.

As mentioned in my launch announcement piece, the newsletter will look a bit different on LinkedIn than it does on Substack so for weekly insights and longer pieces, head over to Substack.

Enjoy today’s read and don’t forget to comment, subscribe or share.

Today at glance:

I feel overwhelmed by the amount of great content out there so let me share what grabbed my attention last month:

• Key Data Point: PwC - "Global Entertainment & Media Outlook"

• Favourite Report: Group M - "This Year Next Year"

As well as what I've worked on:

• Most Read Piece: "The (Not So) FAST Sports Landscape"

• Summer Series: “The Battle for the Living Room: Exploring the TV OS Landscape”

My Key Data Point: The Tipping Point In The UK Is Near

According to PwC, UK SVOD revenue is forecast to grow from ￡3.6B this year to ￡4.7B by 2027.

In 2025 it is forecast that SVOD (￡4.2B) will overtake TV subscriptions (￡4.1B) in terms of revenue reflecting a shift in audiences from linear to streaming.?

With the UK being the most advanced M&E market in Europe, it begs the question, will other Western European markets follow that trend? If so, how soon?

My Favourite Report: Group M "This Year Next Year"

GroupM released their mid-year advertising forecast for 2023 and it's the perfect snapshot for anyone in the ad business:

• Global ad revenues forecast: 874.5B$ in 2023

• Ad revenue growth forecast: 5.6% in 2023, 6% in 2024 (with LATAM and MENA seeing the most growth with 13.2% and 8.8% in 2028)

• Top 10 Markets:

• Areas of focus: One of them is CTV which is forecasted to add 10.4% in ad revenue between 2023 and 2028 on a compound annual basis.

In 2023, global traditional TV revenue is forecast to be $133.6B while CTV revenue in 2023 is estimated at $25.9B, an increase of 13.2% over 2022. CTV is a 5th of Traditional TV's revenue and its growth won't be enough to keep the channel positive (TV expected to decrease by 1.2%).

• It's all relative: When we're in an industry, we tend to be blind to what's happening outside of our bubble. This graph fixes that:

Retail media emerges as the third-fastest growing advertising channel in 2023, with a forecasted growth rate of 9.9% to reach $125.7B.

By 2028, it is expected to surpass TV revenue (incl. CTV).?

N.B: all numbers exclude US political advertising.

My Most Read Piece: The (Not So) FAST Sports Landscape

In June, this is the most read piece amongst SME's Substack subscribers.

The topic:

Sports is still killing it on TV?so?why launch a?FAST?channel?

In this piece, I take a look at?the?FAST?Sports Landscape and discuss why?FAST?should be a force to be reckoned within Sports Streaming.?

The piece:

My Summer Series:?“The Battle for the Living Room: Exploring the TV OS Landscape”

While the mobile industry boasts two dominant operating systems, the TV ecosystem presents a contrasting picture.?

This series aims to deep dive into this ecosystem, shedding light on the strategies employed by key players and unraveling the complexities it brings to streaming services looking to grow on these devices.?

Every Friday, a new piece will hit my subscribers' inbox. It's the perfect beach read.

That's it for today.

Enjoy your week and see you next month for another LinkedIn edition of?Streaming Made Easy.

#streamingmedia