Streamer Quackity Announces Universal Real-Time Translation Tool, UTA Hosts Inaugural ZCON for Gen Z Creators, TikTok Launches “Share to TikTok” Music

Streamer Quackity Announces Universal Real-Time Translation Tool

With real-time translation, anything is possible: Creators can connect across borders, fans from across the world can connect with new communities, and language is no longer a barrier to collaboration and creativity. Last week, Twitch streamer Quackity, known for his hilarious gaming videos and collaborations, released a real-time language-translation tool. Quackity made the announcement for his groundbreaking tool on X, formally known as Twitter, which now has more than 15.1 million views. In his announcement video, Quackity shared clips demonstrating the amazing real-time translation capabilities of his Universal Real-Time Translation Tool.

Quackity’s first exploration into real-time translation came with the launch of his viral QSMP Minecraft server in March 2023, the first-ever multi-language Minecraft server with real-time translation. Following the success of QSMP, Quackity set his sights on real-time translation for all gamers across platforms. “This past year, I have found myself meeting some of the most charismatic and talented people from around the world, and there’s always one common issue: language barrier,” Quackity shared to X. “This tool is meant to further break that barrier in the content creation space that I’ve been dealing with ever since I was a kid and grew up speaking Spanish in Mexico.”

Quackity shared an in-depth video showcasing the features and customization options of his Universal Real-Time Translation Tool. Users can create a room with a shareable code to invite friends, select their mic input, and set their spoken language for voice recognition and translated captions. As demonstrated, the tool captures each participant’s speech and translates it in real-time, with customizable captions in font and text color. To learn more about Quackity’s vision for future creator collaborations and global content creation, check out his channels today.

What You Need to Know About UTA’s Inaugural ZCON

UTA recently hosted its inaugural ZCON conference centered on Gen Z creators and changemakers in the creator economy. According to the official ZCON website, the conference was organized to “provide business leaders and stakeholders with the tools and knowledge necessary to better understand young people, so they can meaningfully show up for Gen Z.” Influencers, activists, and brand founders joined together for engaging panels on entrepreneurship, creativity, and social impact. Some?key themes, as reported by Tubefilter, included sustainability, a cultural shift toward younger audiences, and the entrepreneurial spirit among content creators. Panels introduced resources like GoFundMe and other non-profits for creators looking to empower their communities. Timely sessions, such as “Make Your Voice Heard with Yahoo and Influence Change,” highlighted how Gen Z creators inspire civic engagement among their followers. One standout panel focused on LinkedIn content creation, offering strategies for Gen Z to build professional networks. LinkedIn's recent embrace of short-form video and influencer marketing has drawn interest from young creators exploring thought leadership in the creator economy.

Beyond panels, ZCON celebrated influential creators and platforms, like Madeline Argy and Depop, recognized for their impact on Gen Alpha audiences. Just as Millennial creators on early YouTube and Instagram influenced Gen Z, today’s Gen Z creators on TikTok are shaping Gen Alpha’s digital habits, which include private sharing in group chats and direct messaging. Panelists shared new strategies for creators to connect with these younger audiences, considering their unique engagement styles. In sum, ZCON set the stage for empowering a new generation of creators to drive meaningful change and build impactful connections across the digital landscape.

TikTok’s Latest “Share to TikTok” Music Sharing Feature

This past week, TikTok introduced its new “Share to TikTok” tool, designed to promote new music and entertainment content for users. The tool enables third-party apps, such as Apple Music and Spotify, to integrate directly with TikTok for seamless video sharing. Previously, TikTok partnered only with third-party editing apps like PicsArt to allow direct publishing to the platform. Now, users can share their favorite music, podcasts, and audiobooks to TikTok via the share menus of these DSPs.

According to an official TikTok announcement, users now have two sharing options with the “Share to TikTok” feature. They can post to the TikTok feed—either on the For You Page or in Stories—by sharing favorite songs, playlists, and albums using Photo Mode or the green screen feature. Alternatively, they can share entertainment content privately via Direct Messages, enabling friends to open the shared media directly in the original DSP. TikTok’s new “Share to TikTok” feature links shared content back to its original streaming source, boosting discovery on those platforms, building on their “Add to Music” tool that lets users save TikTok-discovered tracks directly to their favorite streaming app.

"We already know that creative expression is a core tenet of the TikTok user and creator experience, a tenet that is also strongly valued by our DSP partners,” shared Lindsey Kelt Zikry, Global Product Partnerships Lead at TikTok. “Our 'Share To TikTok' integration enables seamless sharing of content from music streaming services to TikTok, unlocking a limitless new method of creative expression for users and creators alike, along with an ability for artists, authors, and podcasters to seamlessly connect with their audiences on TikTok." Get started with sharing your favorite artists on mobile today with “Share to TikTok.”

YouTube Announces "Creator-Initiated Tagged Content"

YouTube is enhancing brand collaboration opportunities for creators with a new feature in YouTube Studio. According to a recent Creator Insider video, the platform is introducing "Creator-Initiated Tagged Content," allowing Shorts creators with over 4,000 subscribers to pitch brand-related videos directly to advertisers through YouTube Studio.?

Previously, brands could request to link organic, unsponsored creator videos on YouTube to their Google Ads accounts, gaining performance insights and a license for future marketing use. With YouTube’s new update, creators can now initiate these collaborations, reaching out to brands directly.

Besides introducing "Creator-Initiated Tagged Content," YouTube is enhancing its “Data Story” feature to give creators insights into the key drivers of a video’s performance during its first 24 hours, helping them understand important metrics early on. Additionally, YouTube is testing a “Most Relevant” comment filter to highlight engagement opportunities by surfacing questions and comments likely to spark interaction. This update, currently in limited testing, aims to help creators optimize their response time and stay connected with their audience.

What’s next for the future of branded content on YouTube? Check out our recent Ultimate Creator Guide for additional insights on creator monetization and sponsored content.