The Stream: Marketing Innovation
Most agree we now live in the post-COVID-19 pandemic era. But what of it?
Having survived two years of lockdowns, closures, masking, social distancing and loss, the world has begun an era of inflation, supply chain issues and international tension, not to mention The Great Resignation and recession. But marketing innovations abound and offer brands some ways to weather these storms.
Allison+Partners Managing Director of Brand & Engagement Strategy Paul Sears offers brands some ways to prepare for a recession. Senior Account Director Emma Poleszuk discusses ways brands can use purpose to build credibility in the post-pandemic era. Vice President Stephanie Libous suggests B2B companies adopt a B2C mindset. And our Technology Group’s content head Jeremy Horwitz continues his dive into the metaverse to show the most important concepts you need to understand.
Our Health practice also released a new report, which offers suggestions to achieve Health 4.0 and advice for marketers on how to navigate the evolving health tech landscape.
Read all of this and more below.
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Is your brand ready for recession? 5 questions to ask, By Paul Sears, Managing Director of Brand & Engagement Strategy
With discussions about the U.S. economy falling into a recession, Paul Sears shares how brand leaders can prepare by focusing on five questions to help assess the brands strength.
Purpose Post-Pandemic: The opportunity for brands to make a difference, By Emma Poleszuk, Senior Account Director
Purpose allows companies to connect with their consumers on a deeper, more personal level. Knowing the “why” as a brand and ensuring the morals and values that guide your business are clear to end consumer is vital. Emma Poleszuk shares how purpose post-pandemic helps to build credibility for your brand.
Why B2B companies should adopt a B2C mindset, By Stephanie Libous, Vice President
Stephanie Libous says customers demand companies to be more open and authentic, empathetic and transparent, and they hold businesses accountable for their actions. Nowadays, consumers embrace more purpose-led lifestyles and look to brands that provide quality, authentic products and services. How can a B2B business adopt a B2C mindset?
Top 10 metaverse concepts you need to know, By Jeremy Horwitz, Head of Content for Technology Group
Jeremy Horwitz is back with part three of our “So, you want to enter the Metaverse?” guide, in which he explains the top 10 most important metaverse concepts you need to understand.
The rise of the AI influencer, By Kelli Johnson, Vice President of Influencer Marketing
Kelli Goss Johnson discusses the pros and cons of using virtual influencers, whose ranks grow by the day.
New Research | Health Tech's Post-Pandemic Pivot
Last week, our Health practice launched a new report after conducting robust qualitative and quantitative research in spring. The "Health Tech's Post-Pandemic Pivot" report outlines the role storytellers play in ensuring health tech adoption does not fall to pre-pandemic levels. We also explore what is needed to achieve Health 4.0 – the ideal future state where technology connects our fragmented system and clears the path for a seamless patient experience. The industry is primed for a pendulum swing from B2C to B2B solutions, creating more opportunities for brands focused on modernizing healthcare's infrastructure. Along the way, we provide tips for how marketing and communication professionals can navigate the evolving health tech landscape. Read more about the implications for marketing and communications professionals in this piece we published in PRWeek.
Here's our monthly roundup of the top stories you should check out.
Allison+Partners Study: Storytellers 'have a leading role' in health tech adoption, PRWeek
Amid fluctuations in funding for digital health startups over the last year, industry storytellers “have a leading role to play” to ensure health-tech adoption doesn’t fall to pre-pandemic levels, according to a study from Allison+Partners. The report, entitled "Health Tech's Post-Pandemic Pivot: Implications for Marketers and Communications Professionals," refers to the record levels of investment in digital health startups in 2021.
How external data can help bring clarity in times of economic uncertainty, Forbes
The combination of a global pandemic, supply chain delays, inflation, stock market fluctuations, fuel cost hikes and international conflict has created a degree of economic uncertainty the world has not seen for decades.
Consumers look to the metaverse for deeper connections, AITHORITY
“For consumers, the metaverse holds promise for near-limitless, out-of-this-world experiences and connecting in new and different ways.”
Yes, it is possible to prepare your business for a recession. Here's how., Entrepreneur
Business fundamentals remain true regardless of whether larger economic conditions are favorable or in decline. However, there are certain tweaks and adjustments that must be made to weather stormy periods like the one we're preparing to face. Here are six tips to help you help your business prepare for an economic winter.
