STREAM LIKE THE PROS
Hussain Manjee
Husband. Father of Two. Serial Entrepreneur. Investor. Community Servant.
USE VIRTUAL EVENTS TO STAND ABOVE THE REST
Your organization has a need for continued engagement. Maybe you need to share new and emerging products and services. Or maybe you just need to build trust through open communication with your stakeholders. Virtual Events ensure you have the opportunity to engage (at times in small groups), are scaleable, flexible, and provide easy tracking for critical ROI.
Positive Change
There have been many unfortunate consequences stemming from the fallout of the Coronavirus pandemic. However, one positive development has been the normalization of direct communication via streaming video. There’s never been a better time to plant the seeds of trust with your stakeholders. Now is the time to take advantage of all of the (digital) face-to-face time you get to have with them.
Where to Begin
Webinar, webcast, live stream – the number of terms out there can be confusing. To put it simply, you need to host an event online with the same level of engagement that you would have in person. It doesn’t matter what the scale of your audience is or how much content you have. You need a solution that helps you cut through the noise and stand out.
It’s 2020 and novelty of video streaming has worn away. People expect to see you on camera. In order to build trust, you need to put on a Virtual Event that shows them you know what you’re doing. While everyone else is running the same, stale meetings with a Brady Bunch grid full of dozing headshots, you can be breaking through to your audience and building lasting engagement by putting on a polished, professional and visually engaging Virtual Event for them.
Make the Leap
Let’s face it, your grandmother is a FaceTime pro and your kids are experts at using Zoom for their classes. It’s time to set yourself apart by taking advantage of the full possibilities of Virtual Events. Leap above the competition by driving home your message with an engaging, entertaining and memorable experience that your audience is bound to remember. If you’re ready to make the leap, let us know – our Virtual Events experts are here to guide you through the process and help your brand succeed.
Programming Director at the Institute for Advanced Study | Cornell Hotelie | Northwestern Integrated Marketer | Off-Broadway Playwright & Producer
4 年Hussain - thanks for sharing your thoughts about virtual events in this article. Here's my take on how artists, creators and marketers alike can drive superior experiences in the context of the Covid-19 moment: https://medium.com/@alexgruhin/experiential-strategy-defining-experience-for-creators-and-marketers-in-the-covid-19-moment-647811bc151d/