The Stream: Can AI become the future of Communications?
Artificial Intelligence (AI) has the potential to revolutionize many aspects of our society, but it also has the potential to exacerbate existing social inequalities and create new ones.
Hard to argue with that point, even if AI itself (via ChatGPT) wrote it!
This month, we shed some light on the chatbot that can convincingly write any piece of content with a few human prompts about subject matter.
Allison+Partners Senior Vice President of Technology Content Rafe Needleman checks in with his thoughts on why ChatGPT will be just as disruptive as the internet and reveals everything leaders need to know about the technology.
Our parent company Stagwell offers some timely wisdom about embracing AI for marketing before you take the plunge, including advice about privacy, ethical concerns and bias. Chair of fellow Stagwell agency Constellation Justin Lewis has a full conversation with ChatGPT itself about whether we need to fix the internet before we welcome AI.
We also dive into inclusion with some thoughts about our celebration of Black History Month, our views on the work from home vs. work at the office debate, and our growing support and partnership with Special Olympics for its "Going All In(clusive)" campaign.
Read all this and more below.
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Before AI Regulation Arrives, Do This , By Rafe Needleman, Jaime Tero and Karyn Barr
In a span of time,?ChatGPT?grasped the attention of many users. However, regulation will slowly take over due to technical and safety issues.?Rafe Needleman ,?Jaime Tero ?and?Karyn Barr ?offers guidance on what leaders can do now.
The Golden Age of Proptech is Upon Us , By Elliot Golan
Property technology is one of the?real estate's industry’s fastest growing trends. SVP?Elliot Golan ?dives into current challenges and how?proptech?will offer solutions to the cautious industry despite the current economic climate.
Special Olympics Ongoing Partnership - Going All In(clusive) Campaign , By Scott Pansky
As we continue our proud partnership with?Special Olympics , we help amplify its message on what inclusion really means. Special Olympics,?Best Buddies International ?and supporters worldwide will unite for Going All In(clusive) – the newest campaign for the fourth annual Spread the Word: Inclusion Day.
Welcome back to another episode of The Stream, an Allison+Partners podcast.??Rafe Needleman , a senior vice president of Technology Content at A+P, joins?Ali Warshavsky ?and?Owen Clark ?to talk about new AI technology ChatGPT, a chatbot that mimics human conversation. With over 20 years as a tech journalist, Needleman has reported on the creation of the internet and the cell phone. In this episode, hear why he thinks ChatGPT?will be just as disruptive as the internet changing lives and careers.
Our agency celebrated Black History Month by encouraging all to reflect and celebrate the cultural heritage, innovations, triumphs and adversities of Black and African Americans. Our offices supported local Black-owned businesses, discussed what it's like being Black in the comms industry and ended the month with a webinar on Black beauty trends.?
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Can Picasso Live in the Machine??
Generative AI hit the marketing industry hard at the end of 2022, and its momentum isn’t stopping. This fancy term refers to AI that creates personalized and engaging content at scale. It’s like having a team of super creative and efficient marketers at your fingertips -- if you know how to use it. Read the latest from Stagwell's Marketing Frontiers.?
Dear A.I.: Do we need to fix the internet before we welcome you?
In order to understand the technology's full potential, reflection, curiosity, and experimentation are essential. In a conversation with ChatGPT, Constellation Chair Justin Lewis looks back on the bottom of the internet and considers learnings from building web2 that will help shape our future with web3.
Here's our monthly roundup of the top stories you should check out.
What is the National AI Research Resource and what can it teach the world about next generation innovation? , World Economic Forum
On 24 January 2023, the National AI Research Resource (NAIRR) task force shared a report with President Biden and Congress,?Strengthening and Democratizing the US Artificial Intelligence Innovation Ecosystem. The report provides plans to build out US data and computational infrastructure for the advancement of AI research and development.
Clients have set the bar high on diversity and claim that agencies aren’t living up to it. Have the roles flipped? CEO?Scott Allison ?and Managing Director?Claudine Moore ?share insights on the agency’s DEI?efforts and the understanding that DEI is not a one and done, but a must-have.?
Work from home or return or office? Allison+Partners Global CCO and Cofounder?Jonathan Heit ?shares details on our 2+ hybrid model and why we believe that approach?allows us to have those little moments of human connection.
Former journalist?Rafe Needleman ?joins as SVP and head of technology editorial, a newly evolved role here at the agency. He will be leading content creation for technology?clients as he helps account teams refine editorial best practices and writing skills.
As generative AI continues to capture the attention of the tech world, another Silicon Valley giant is hopping into the fray. On Tuesday, Salesforce unveiled a new AI service called Einstein GPT, a bot similar to the popular ChatGPT, but aimed at employees in corporate settings.
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