Strawberries or A Car, Sir, Which One Should I Get For You?

Hi Friends,

I went to the fruit stand close to my house last week.

In Delhi, I don't know if this store has the best fruit, or even if it's one of the top 50 stores. I always go there, though!

Why? Because I like to watch him sell.

When I asked for grapes, the salesman began to tell a long story about how the last few boxes of strawberries he had were almost gone.

That kind of strawberries only comes out once a year, making them extra rare and juicy. Thoroughly sold to his way of presentation, I grabbed a few boxes and said, "I always buy everything you pitch me."

I said that only as a compliment and fun. He didn't waste time. He added that he had every kind of fruit on sale. My mouth watered because each story was so well orchestrated and filled with so much information that it made me hungry.

It was a good day. I came home with 12 bags of fruit that day.

It was so refreshing to be a customer to someone who was so happy. Salesmanship is a real skill, but it's also very hard to get.

I was looking for a new car about ten years ago. During that time, I saw a car model that caught my attention. I went into the car dealership, ready to be sold on the model I liked.

After waiting?a?while,?a?guy finally approached me,?a?cup of coffee in his hand, and asked me if I needed help.

?I told him there's this one model of?car?I like, although it’s?a?few years old, and I’d like to buy it, preferably in gray, white, or black.

?The guy looked me up and down and said: "That's an old model. We don't have that one."

I waited patiently for him to continue… but nothing. He just stared at me. I shrugged, said goodbye, and left the store.

Now if my fruit vendor would've been?a?car?salesman, I’m positive he would have sold me?a?car.

?When I’d walk up to him and told him about the?car?I liked, I envision his answer would’ve been something like this:

?That's an excellent choice! It’s one of the most beautiful models we've ever made, and I admire your eye for detail. I drove that?car?myself for?a?while and loved it. But… have you heard about our latest model?

It's not?a?classic just yet, like the?car?you like, but it is getting there. Also, it’s safer, more economical, and today I can make you?a?great deal on it.

So let's get you started with?a?cup of coffee, and then let's take?a?test drive.

I'm sure that once you're inside the new model, you won't want to get out of it again.

?For me, the key to the fruit vendor’s approach to sales isn’t just about the sale itself.

It’s the simple truth that making people feel good about themselves is, well,?good.

And that enthusiasm and positivity are contagious, especially when they’re delivered through?a?great story.

?If the original?car?guy would've only slightly cared about telling stories and taking his customers seriously, I would've bought?a?car?that day.

Instead, I'm buying fruit.

?Weave a story and make a success selling any product anywhere in the world.

?If the story built around your product makes people feel good about themselves, please know you are truly on way to closing many, many sales.

?Your friend,?????????????????????????????????????????????

Binay

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