Stratinn: hear from one of FP Live!’s sponsors

FP Live!, the conference dedicated to financial marketers, is welcoming a diverse and exciting range of sponsors to this year’s event.?

With the conference fast approaching on 18 March, we heard from proposition consultancy Stratinn, which helps complex B2B organisations develop compelling, commercial propositions that resonate with customers today and drive growth for the future.??

We caught up with one of their co-founders Tom about their belief in the power of great propositions and how it can be the missing piece for marketing.?

Why does Stratinn focus on proposition and why is it so important??

We believe everything starts with your business proposition. At its fundamental level, proposition is deciding what a business does (or can do) and then delivering it in a way that demonstrates value to customers. In a world driven by choices, actions, and reactions, being clear on your value and unique offer in a way that resonates, compels, and incites action is key.?

Proposition also touches and influences multiple parts of the business. It is THE thing that bridges the gap between business strategy and marketing. Without it, your strategy can become a list of unaligned actions that optimise rather than direct the business, and your marketing can become a list of ideas and tactics you hope will resonate.?

Whether you’re struggling with a three-to-five-year strategy, stressed about your branding, nervous about how to create compelling innovations for customers, or unsure what your next creative campaign and keywords should be, “proposition thinking” should be core to how you do it.?

?

How does proposition thinking help marketers??

The power of proposition sits in both brand and marketing execution.?

Without a proposition behind the brand, just the colours and logo are left. With board members or teams often perceiving branding as “just the colours and logo,” marketers should change their messaging when conveying the importance of brand to the boardroom. Speaking the language of proposition means you can communicate the experiences and outcomes to your customers whilst making brand more tangible for other parts of the business.?

From an execution lens, a proposition – based on real insight – results in your marketing efforts building on one another. It can tie all your interactions together, showing potential customers who you are as a business and what you can do for them.?

?

So, how does Stratinn do it??

Our work breaks down into two simple areas: “proposition today” and “proposition tomorrow.”?

The former matches what customers really need right now with a business’ USP. it's about creating and testing a story that resonates to reposition your business to grow in the short to medium term.?

The latter – tomorrow's propositions – focuses on a vision, strategy, and plan to prepare your business for future growth.?

We'll work closely with sales, marketing, products, and service teams to build a detailed understanding of the business. Firstly, we’ll talk to your customers to discover the problems they actually face (rather than the ones you might think or assume they face).??

Secondly, we’ll identify the opportunities being ignored by an organisation’s competitors. Rather than copying a competitor’s moves, the aim is to tease out what’s missing.??

Next, we'll help establish the differentiators that make an organisation truly stand out, without boring customers with a list of features or services on offer.?

Once we’ve developed the basis of understanding, we wrangle with the insight. This is our happy place – balancing analysis and creativity. We look at it in different ways and work with client teams to develop diverse viewpoints and options for the proposition. We then test and iterate ideas with customers, your people, and leadership to get to the RIGHT answer – not just ANY answer.?

What are you looking forward to most about FP Live!??

We're excited by the hyper-focused nature of FP Live!. It's our first conference as an exhibitor. We wanted to pick one that was targeted and focused on the industry we know, full of the most interesting, leading voices, and one that has a format for more intimate discussion and debate rather than a one-way presentation. FP Live! ticked all of those boxes.?

We're looking forward to reconnecting with some familiar faces but also developing new relationships – and we never pass on an opportunity to have a little fun. We hope to bring that to life with some healthy competition on our exhibition stand at FP Live!?

?

How can marketers contact Stratinn to transform their businesses??

My co-founder Fin and I are eager to connect with marketers on the conference floor.?

If you have a specific proposition challenge that your business faces, are not quite sure what Stratinn is all about, or simply fancy a chat to get away from the action, come and say hi – we’ll be next to the big pink stand!?

You can of course find us via our website (www.stratinn.co.uk), stalk us on LinkedIn, or send us an email at?[email protected]?or?[email protected].?

?

FP Live!?

This year’s FP Live! is taking place on 18 March 2024 at America Square Conference Centre, London.?

The full-day agenda will give marketing and comms professionals the chance to share ideas, debate, and network with speakers, delegates, and sponsors.?

Still not signed up? Head to?www.financialpromoter.co.uk/fp-live?to get your ticket!?