Strategy Tips for Your Success
Colin Thompson
Managing Partner Cavendish/Author/International Speaker/Mentor/Partner
To help ensure that your business/personal adventure is a successful and profitable one, here are some tips and strategies to make your efforts more fulfilling and focused for 2019 and the future.
Build a Foundation Based on Your Core Values.
What's important to you? What are the drivers that get out of bed each day to go to work for yourself? Look to your core values for some clues. Our core values shape how we operate in the world both personally and professionally. The more aligned your work is with these core values, the more satisfying your business will be and the less like work it will feel.
Get Clear on Your Commitment.
What is your vision and mission for your company and yourself? What impact do you want to have on your community and the world? How do you want to achieve your vision? The more you can refine your vision, the easier it will be to set your goals and objectives along the way.
Create Your Plan.
Writing a business/personal plan isn't just a nice exercise to do, it's a road map for building your company and your life. It's a working document to help guide you, stay true to your vision and help you establish the mile markers along the way. It should entail both your short-term and long-term goals for your company and include your plans for the internal growth of your organisation and the external growth of your business. Do not let it gather dust, review and update it regularly.
Determine Your Unique Selling Proposition (USP).
Do your research -- what are your closest competitors doing? Then look to see how you can provide your services better, smarter or faster than your competition. This will help you to stand out from the crowd. Use your uniqueness to your advantage -- quirks and all!
Build Your Marketing Kit.
Take your USP and use it to create a set of effective marketing materials. To get you started, you'll need a business card, an "audio logo or 30-second commercial" to briefly describe your business, an executive summary of who you work with and what you provide, and even a small website to get your brand out onto the web. Take a look at our book `Create Your Own Success Story` ` ISBN 978-1-84549-260-1
www.amazon.co.uk/Create-Your-Own-Success-Story/dp/1845492609
Establish a Marketing Strategy.
Now that you've got some tools to get started with, it's vital that you identify the 2-3 different marketing tactics you can do to help grow your business. This can include but isn't limited to: networking, advertising, online sales, creating a newsletter, speaking engagements, podcasting, writing articles to get published or even writing your own book. Whatever tactics you choose they should all point your potential clients into your sales funnel. The more closely each of these tactics is tied into the others, the more successful your marketing campaign will be.
Create Your Team.
Yes, you are super human AND, having the support of different people will help you achieve your goals more quickly than you will on your own. Does this mean you have to hire a bunch of employees? No, you can create your team in many ways using full-time or part-time help. Consider hiring consultants such as a bookkeeper, FCA/CPA or web designer to help you with areas that might not be your forte. The idea is to work from your strengths and find the help you need in other areas that don't fall into your sweet spot of skills and talent. Our book `Building An Excellent Business` will give you more ways to find your dream team. Details on Amazon.
www.amazon.com/Building-Excellent-Business-Colin-Thompson-ebook/dp/B0057X5SAM
Accountability is Key.
Whether it's to your staff, your board of advisors or your coach, having someone outside of your head (and preferably not your spouse!) to help you stay in action around your plans and goals is extremely helpful. Establish regular check-in calls or meetings to review where you're at, where you might be off course and what you need to do to get back on track.
That’s why a coach is so important.
Create Raving Fans.
The least expensive way to attract a new customer is through referrals. And the best way to get referrals is to create raving fans! Under promise and over deliver every time and your clients will be singing your praises to their friends and colleagues. Think of it like a pump that needs to be primed -- it takes some work initially to get things moving (through your marketing efforts and delivering great products or services to your clients) but as your reputation grows, you're business will start to flow more easily!
What You Focus On Comes True.
Focus on what you want to create and achieve, not what you're fearful of. Fear can easily generate internal negative self-talk or limiting beliefs that get in your way and get you stopped. The more you focus on these negative perspectives the more evidence you'll find to support your beliefs. Instead, focus your time, energy and actions on the areas that will create your success.
`Accelerate with Impact` is all about` Being in the Room`. ISBN: 978-1-84549-289-2 https://www.amazon.co.uk/Accelerate-Impact-business-personal-growth/dp/1845492897
Find the Balance.
Go back to those core values and remember what's important. I'm guessing that working 24-7 is not your ideal lifestyle. Be sure to take time out for the other aspects that make up your version of a balanced life - time with friends, family, hobbies and exercise. "Down time" is vitally important to recharge your batteries, clear out the brain fog and rest your body.
Celebrate Your Successes!
It's easy to take note of what hasn't been checked off your list, what's missing, or what's not completed. This can send you into a negative frame of mind in a nanosecond if you're not careful. Be sure to take time at the end of each day to celebrate your successes no matter how big or small they may seem. By focusing on what you're grateful for, you'll raise your energy level, clear out some of the internal noise and go to sleep with a smile on your face.
Quotes
"What a wonderful life I've had! I only wish I'd realized it
sooner."
-- Colette
"There are only two ways to live your life. One is as though
nothing is a miracle. The other is as though everything is a
miracle."
-- Albert Einstein
"The future belongs to those who believe in their dreams."
-- Eleanor Roosevelt
What are your strategy for 2019 and your future success?
What are your plans?
Now make your decision!
Fresh thinking requires a vision to see beyond the conventional. When you combine excellent quality with outstanding value for money you will begin to realise the full potential of creative and well presented business solutions. Together, the sky`s the limit. Have passion to learn and let the knowledge help you to be successful in life.
Also, to help you become more successful please take on board these powerful publications that show you the way to be successful in business and in life as follows:
To help you succeed in your journey for success please take on board the comprehensive publications:
`Accelerate with Impact` - ISBN: 978-1-84549-289-2
https://www.amazon.co.uk/Accelerate-Impact-business-personal-growth/dp/1845492897
and
`Create Your Own Success Story` ISBN 978-1-84549-260-1
https://www.amazon.co.uk/Create-Your-Own-Success-Story/dp/1845492609
Plus, others to bring success for you - see below;
`The Key to Success Strategies`
https://www.amazon.com/Key-Success-Strategies-Colin-Thompson-ebook/dp/B0057ODU92
`Formula For Success`
https://www.amazon.co.uk/Formula-Success-Colin-Thompson-ebook/dp/B0058J0BEI
`The Guide to a Successful Interview`
https://www.amazon.co.uk/Guide-Successful-Interview-Colin-Thompson-ebook/dp/B0057ODQFA
`The Hidden Overhead`
https://www.amazon.co.uk/The-Hidden-Overhead-Colin-Thompson-ebook/dp/B0057PO018
`Recession - Busting Solutions`
https://www.amazon.co.uk/Recession-Busting-Solutions-Colin-Thompson-ebook/dp/B0057XV9R8
`Growth Blueprint for the Business and Individual`
https://www.amazon.co.uk/Growth-Blueprint-Business-Individual-Thompson-ebook/dp/B0066RKQUK
`How to Grow Your Business - The Reality`
https://www.amazon.co.uk/How-To-Grow-Your-Business-ebook/dp/B0057Y6094
To building strong relationships, this is your future for success...
Makes all the difference......Enjoy Your Journey...
Have fun, learn heaps, and remember life is all about commitment, have the right attitude to make `your` own success in life with others!
May all your success be fun and may all your fun be successful!
Make 2019 AND BEYOND to `Manage your Goals for Success`...
Now go and be successful and appreciated.
Are you programmed for success?
How are you developing your character for Success and Happiness?
Now go and be more successful.
Sharing information from many sources for your success
About the Author Colin Thompson
Colin is a former successful Managing Director of Transactional/Document Manufacturing Plants, Document Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director, Mentor - RFU Leadership Academy, Mentor - Coventry University, Mentor - The Chartered Institute of Personnel and Development, Business Advisor NHS Deanery, author/writer Business Advice Section for IPEX, Graphic Display World, News USA, Graphic Start, plus many others globally, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, presentations, business and educational models on CD-ROM/Software/PDF and over 4000 articles/reports and 35 books published on business and educational subjects worldwide. Plus, International Speaker/Visiting University Professor.
Strategist | Mentor | Speaker | Author
DDL: + 44 (0) 121 247 4589
Skype:colin.thompson384
ETHOS
INTEGRITY is non-negotiable
EXCEED expectations
CHALLENGE conventional wisdom
RESPECT for all