Strategy Talks: 1-Hour Content Strategy

Hello Fellow Strategy Enthusiasts!

Welcome to the latest edition of the Strategy Talks newsletter, now renamed as 'The Strategy Talks Playbook'. I'm kicking this off with a banks (pun intended), diving into the world of content strategy with my latest episode featuring the insightful Paul Banks.

Let's unpack the highlights.

Episode Spotlight: 1-Hour Content Strategy

Paul shared his expertise on creating an effective YouTube content strategy in under an hour.

Here's what you need to know:

1. The Framework: Paul introduced his simple yet powerful YouTube content strategy framework, centered around three key playlists.
2. Overcoming Challenges: We discussed common hurdles small business owners face with video content, including camera anxiety, time constraints, and technology overwhelm. Paul's video advice? "Start creating, even if it's not perfect!" My video advice? "Done is better than none."
3. Key Takeaway: "If you're not creating video... you're being left behind." It's time to embrace video content and start growing your online presence.

Visual Recap ??

Quick YouTube Strategy Tip

Align every video with a stage in the customer journey. This simple act can transform your content from random posts to a strategic narrative that guides viewers towards becoming customers.

Example of the three playlists at the top of your channel:

• Awareness: Brand story, explainer videos
• Consideration: Tutorials, case studies
• Decision: Testimonials, product demos

Visual Examples of Using Playlist as your Funnel Strategy

Resource of the Week

Paul has generously shared his YouTube Framework resource.

Grab it here: https://link.javelincontent.com/Youtube_Framework

Community Spotlight

Today I highlight my friend Mallie Hart . Her motto is "Stop chasing. Start doing." She's known online for her sometimes snarky attitude and I love that she means what she says and says what she means.

In her words: "I'm just a marketer who thinks we should stop falling for hacks and quit chasing algorithms."

Follow Mallie for real advice and real talk!

Next Week's We Are Strategy Talk-ing about Generative AI

Join me and Christopher Penn on Tuesday! We'll be tackling AI. Got questions? Queue them up and tune in live to ask, learn and apply.

_______________________________

Remember, strategy doesn't have to be complicated. Sometimes, the simplest frameworks yield the most powerful results.

Until next time, keep strategizing!

Dorien Morin-van Dam

P.S. Don't forget to subscribe to the podcast on YouTube and connect with me on LinkedIn for more strategic insights!