This strategy resulted in $1.5M in revenue

Sticking with a single approach can limit your potential to scale.

If you’re only using Performance Max, you’re likely missing out on opportunities to capture new customers and drive incremental growth.?

There’s nothing wrong with using PMax.?

It’s a simple, automated solution that lets you quickly set up and run your campaigns across various Google advertising channels.

But it doesn’t allow for a more granular control.?

So, if you want to spend aggressively in top-performing segments, you might need to switch from Performance Max to Standard Shopping.

When we applied this strategy, we were able to add $1.5 million in revenue over the course of 3 months.?

Yes, there was a drop in efficiency.?

When scaling ad spend and pushing for significant revenue growth, it's common to see some drop in efficiency metrics like ROAS or CPA.

That’s because you’re often reaching a broader audience that may not convert at the same rate or value as your core customers.

But the trade-off between growth and efficiency was still within an acceptable range.?

In fact, it was pretty darn good considering our aggressive push for growth.

Planning to switch from Performance Max to Standard Shopping??

Make sure you take note of the insider tips John shares in this video.?

So you can strike a balance between growth and profitability.