Strategy: Myths vs Reality
MYTH #1
“Vision & mission ?statements and ?goals are strategy”
Reality: At Spitfire we believe aspirational statements “to be No. 1” or “to become the premier provider of …” are not enough.
A strategy must also be a framework for decision making and a coherent set of aligned objectives and actions. A clear direction without execution is of little use and actions are aimless without?a clear direction.
MYTH #2
“Strategy is a once ?per year process ?for the leaders”
Reality: At Spitfire we believe?the entire organisation must be involved.
We believe people transform performance and ‘buy in’ and ‘engagement’ to the strategic direction is an absolute must to be successful.
What matters is whether the people in the organisation understand and internalise it and continuously act upon it.
MYTH #3
“Strategy is about ?the long term”
Reality: At Spitfire we believe that strategy is more than setting a direction of where we want to be.
It’s also about what needs to be done now?in order to ensure a future which is shaped to your advantage. Your future is created by what you do today?not tomorrow.
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CEng | FIMechE | Business Transformation | Change Management | Multi-Sector | Leadership | Project Delivery | Fractional Leadership
2 年Well said Spitfire, I totally agree. Strategy is as much about today as it is tomorrow, and nothing is delivered without engagement an buy in from all your people. The Policy Deployment process is the best tool that I have come across for simplifying and aligning a whole organisation with the process. #strategy #people #engagement