Strategy Isn't the Starting Line: Three Things You Need To Start Your Journey

“Where do I start?” is a common question heard among the ranks of would-be entrepreneurs and small-to-medium businesses. Although many believe that a business plan or strategy is the place to start, these documents outline actions that should only be created after you’ve identified your purpose.

A purpose is an individual’s or organization’s reason for being. It is a clear intention that identifies the audience to be served and why. A purpose defines what is truly unique about an individual or a company.

It is about this time when people start thinking or even saying “Well, our purpose is to make money,” and the discussion ensues. Money is a result. It is not your purpose. Companies who take the time to clearly define their purpose, outline a plan to support that purpose, and define goals with metrics that measure performance against the purpose, are the ones who are profitable. In fact, a 10-year study of the financial health and growth of 50,000 brand conducted by Millward Brown Optimor, showed the top 50 brands were focused on pursuing their purpose ahead of profit, yet they outperformed the S&P 500 by 400% over this 10-year time period. A compelling purpose is the path to purchase.

Back to “Where do I start?” Whether you are an individual or an organization, your path to purpose will require the use of your rear view mirror as well as your clear vision, looking forward. There are three things you need to do to start your journey.

Learn about the three things you need to do to start your journey on the Symposia Labs Blog at: https://symposialabs.com/strategy-isnt-the-starting-line/