Strategy: How Darren Hardy Crushes it Online
Have you done the heroine or hero's work of building a solid following over the years from speaking, teaching, mentoring, or other activities?
Congratulations! ?? But I gotta ask you -
Are your people scattered all over - Facebook fannies, LinkedIn connections, sitting locked up inside a dormant CRM, fans on Twitter, in the audience at industry events (before COVID, of course) ?
If so, you have a golden opportunity to consolidate your followers onto an email list.
If you don't know immediately why an email list matters, that's OK, next week I'm talking more about the email list in the Monetize Midlife Initiative videos.
For today, just trust me.
If your goal is to monetize your expertise online, your email list matters.
It enables you to serve your tribe much more efficiently, and eventually create passive income from that activity. Potentially lots of passive income.
But first thing's first. Consolidating your fan base.
Let's start with a masterful example.
Darren Hardy, the former publisher of Success Magazine, is a Success Mentor, inspirational speaker, author and business consultant.
In 2013, Darren implemented one of the smartest strategies I've seen a strategy to Go Big Online consolidate his fanbase and grow a massive online following.
He does this through a unique video-driven strategy that relies heavily on batching and re-purposing, while creating a sense of exclusivity and urgency around the daily video.
The video goes through the strategy step by step.
Are you interested in the slides from this presentation?
They are available for download in the Monetize Midlife Initiative VIP Portal, under the Strategy Section.
You may sign up for Free access here:
https://www.monetizemidlife.com
Have you been online in a random way and are now interested in a more structured Go Big Online Strategy? Feel free send me a message, I'm happy to share my perspective and answer your questions.
Note: This video is strictly for educational purposes. I am a big fan of Darren Hardy. I still have my pen from a conference 4 years ago, the "Be The Exception" inscription is worn off from being white-knuckled as my go-to journaling pen, bumping around in the bottom of my backpack as I traveled the world during the my first phases of building my business online - it’s on its last bit of ink but its still one of my lucky charms.
Other than that, ?? my company has no official affiliation with Darren Hardy Inc.
Are you using video in your marketing? I make making videos simple, fast and easy for growth-oriented business owners
4 年I met Darren face-to-face at a "The Peoples Network" event over 20 years ago and he has been a genuine positive influence on me since then because, although he was the top dog in that organization, he wasn't too big to help me set up the heavy podium in the room before the event. I'm an evangelist for his book "The Compound Effect" and have been a subscriber to his "DarrenDaily" email list since it was called "Success280". In other words, you could do worse than being affiliated with Darren Hardy Inc! I feel like I've got more building to do before I can monetize my list, but I sure could benefit from consolidating my fanbase.