strategy execution fails as top down

Traditionally the board or CEO would formulate a strategy, then communicate it in two static documents - one describing the strategy, the other setting targets. Some companies do this as annual offsite events or roadshows. Some hire consultants. Some invite middle management. Some invite the whole company.

Regardless of the approach, two things fail:

1. urgent overtakes important - people don’t have the skill, will or time to focus on strategy execution, as day to day priorities consume everyone
2. fast out of date - whilst the strategy sounded great, within a few weeks or months it no longer matches what the organization needs to focus on

To explore how to solve both see: https://stratappsaas.com/strategy-execution/