?? STRATEGY + CULTURE ALIGNMENT

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?? #STRATEGY + #CULTURE #ALIGNMENT in 4 Steps

??? #Business #leaders often focus on strategy over culture. But the strongest companies take 4 key actions that deliver the best of both.

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??? If you want your culture’s defining traits to be inclusivity, empowerment, and collaboration, then the strategy process must reflect this desire. And strategy development must be participatory, not top-down.

??? To ensure this, leaders need to take 4 actions:

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?? 1: Align Strategy and Culture

??? Ideally, you develop strategy and culture together, in a connected, integrated approach from the get go.

??? Experiment, learn, and iterate as you align your strategic direction with the employee behaviors that will get you there.

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?? 2: Create a Common Language

??? Cross functional #collaboration is essential, especially between the strategy and marketing functions and #HR.

??? To bridge silos, connect and combine specialists in culture and strategy.

• #Strategy people should share emerging hypotheses, possibilities, and choices.
• #Culture people identify the strengths, limitations, and problems of the existing culture.

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?? 3: Explore Culture Potentials

??? Develop an in-depth understanding of what the key functions need from each other to succeed together.

??? As you develop strategy, learn how the culture really works.

??? Culture can be the source of strategic #differentiation and a key ingredient of the #value proposition to #customers.

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?? 4: Understand Expectations of Strategy

??? Understand the expectations leaders have for what your strategy will deliver.

??? Clearly articulate the opportunities and potential problems.

??? #Communicate the strategy in a way that people understand and relate to, so they can embed it in their daily actions.

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Extracted and adapted from source; Diagram is mine. https://www.strategy-business.com/article/Mastering-the-connection-between-strategy-and-culture

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