Strategy to Beat AI Scams: Why Should You Have a Safe Word in Place?

Strategy to Beat AI Scams: Why Should You Have a Safe Word in Place?

Dear LinkedIn Community,?

The intersection of innovation and security has never been more critical. The advent of artificial intelligence (AI) presents us with unprecedented opportunities, yet it also poses a myriad of challenges, particularly within cybersecurity.??

One such challenge that demands our immediate attention is the alarming rise of AI-driven voice scams. These frauds represent a significant threat, capable of deceiving even the most astute individuals. The implications extend far beyond monetary loss, causing emotional distress and a breach of trust.??

AI's capabilities extend far beyond voice cloning. Here are some examples of this technology being used:??

In a recent iteration of the Turing Test, AI was pitted against humans in a question-and-answer format to determine which was human. In a notable instance in 2014, a chatbot named Eugene Goostman passed this test, convincing 33% of human judges that it was a 13-year-old Ukrainian boy.??

In 2018, an AI-generated artwork fetched an astounding $432,500 at Christie's auction house, highlighting AI's creative potential. This achievement exceeded pre-sale estimates and marked a historic moment for AI in the world of art and creativity.??

The sophistication of deepfakes has reached unprecedented levels. In 2019, a deepfake video featuring Facebook CEO Mark Zuckerberg circulated on Instagram, marking its inception. The alarming proliferation of deepfake news continues, in 2024, cyber criminals have targeted notable figures such as The Republican Senate, Kari Lake, and Taylor Swift.??

Nowadays, cyber criminals have unprecedented access to individuals. Consider the prevalence of public social media accounts and the extensive use of video content in marketing strategies. It's a reality where scammers can easily obtain recordings of voices, utilizing them for malicious purposes. Shockingly, a mere few seconds of audio are all that's required to create a convincing clone of someone's voice.?

This raises a pressing question: How can individuals safeguard themselves against such threats??

Amidst this type of scam, there emerges a glimmer of hope: the concept of safe words. I explored this factor on my latest podcast episode, feel free to check that out.??

Safe words serve as personal armor against the tide of AI deception, offering a simple yet potent defense mechanism. By establishing unique words or phrases known only within trusted circles, we empower ourselves to verify the authenticity of interactions, particularly those involving sensitive information.?

Imagine a scenario where a loved one's voice, seemingly genuine, requests urgent financial assistance. In such moments of vulnerability, a safe word acts as a shield, allowing us to discern between truth and deception. It is this proactive measure that enables us to navigate digital space with confidence and resilience.?

To bolster our defenses against AI-driven threats, here are some practical tips:?

  1. Utilize Voice Modulation Apps: These tools can distort your voice, making it challenging for AI to create accurate models. Below you can find a list of the Top three apps for iOS and Android.??

PowerDirector

PowerDirector: is a free app for iPhone and Android that offers a full suite of easy-to-use professional video editing tools. One of its many features is a state-of-the-art voice changer effect.??

Voice Changer with Effects

Voice Changer with Effects: This is a free app for iPhone and Android that stays true to its name – it’s a basic voice changer with a broad selection of options for added effects.?

VivaVideo

VivaVideo: is a video editing app that lets you create templates to use with videos featuring voice changers.?

With apps like these, it’s also important to read through enough comments on the App Store to make sure you’re not being fooled by scam comments or fake ratings. There are lots of phony apps out there, so make sure to do enough research to feel confident in your choice!?

  1. Guard Personal Data: Exercise vigilance when sharing sensitive information to prevent scammers from enhancing their deception.?
  2. Educate and Empower: Share knowledge about voice deepfakes and scams with your network to collectively combat threats.?
  3. Safe word Strategy: Establish safe words with trusted contacts to verify authenticity and mitigate the risk of falling victim to AI voice scams.?

The ascendancy of AI underscores the critical importance of proactive cybersecurity measures. By embracing strategies such as safe words and cultivating a culture of awareness, we can harness the transformative power of AI while fortifying ourselves against its potential risks.?

?Sincerely,?

Scott


Recommended Listening

S2 EP 1 What content CAN you trust online?

EP 6 The Broken Promise of Omnichannel (Part 1)

EP 7 The Future of Physical Stores: Are Omni Promises Broken?- Part 2

Ep 8: How to deliver Omni’s Promise? Technology & Operations All Together


Great article, never thought of voice changer.

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