Strategy 5.0? - Defining the Appropriate Organization Design for a Digital Future
Jim Gitney
Strategic Planning | Supply Chain | Lean Manufacturing | Six Sigma | VSM | Plant layout | Restructuring | M&A | Interim Executive | Author of "Strategy Realized - The Business Hierarchy of Needs?" | Advisory Board
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Strategy 5.0? is the strategic planning approach
1.??????Realize the potential of Industry 5.0
2.??????Optimize the business at the intersection of people, process, technology and cobotics
3.??????Excel at operational innovation
4.??????Maintain corporate entrepreneurship
5.??????Create a scalable and sustainable future for the company
To achieve those objectives, everything, including organizational design must be reconsidered. ?The diagram shows how people, process and cobotics are built upon an information backbone and are fully directed by that backbone.?Competitive advantage
Given that, our view in Strategy 5.0? is that organizations should be designed on top of the technology base implying that the functional organization as we have known it is no longer an appropriate organizational structure.? The majority of our clients don't leverage the capabilities of the technologies they have invested in, because they continue to view it as a tool rather than a business platform to build from. Technology is no longer a tool for each function to use as they see fit, it is the base on which the company operates, generates competitive advantage in the marketplace and create stickiness with its customers. Each functional discipline must learn to master the technology base and leverage its capabilities. In order to do that, the classic organization structure should be rethought and restructured. n the diagram below, we have defined three business process groups:
1.??????Market Facing: The set of activities that is responsible for leading the “Where to Play” part of a company’s strategic plan ?and who owns the primary interfaces with customers
2.??????Value Added: The set of activities that is responsible for all value add to the company’s products and services. This group plays a major role in realizing the company’s “How to Win” strategies
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3.??????Technology: The collection of software and hardware which forms the business platform that interconnects all stakeholders (vendors, employees, contractors, temps, customers, end users, 3rd party providers) and drives behaviors across all stakeholders through the entire product lifecycle: raw materials to end of life in the field.
In order to optimize the intersection of People, Process, Technology and Cobotics, the organization structure needs to be focused on those three process groups with a senior leader for each one:
1.??????Chief Revenue Officer
2.??????Chief Value Add Officer
3.??????Chief Technology Officer
We should be able to agree that each of these process groups have unique requirements for the people in them, including finance, HR, engineering, ?quality, management. Each discipline will require a unique set of skills maps or learning maps in order to do the job. An example is the quality function. Quality Assurance and Quality Control are significantly different in each process group. The Market Facing group needs to focus on the quality of product, service and OMNI channel systems. The Technology group is focused on software quality and system uptime and the Value Add group is focused on vendor, component and process quality.?The function is the same but the skill sets are so different.
So, while there still may be leaders for finance, HR, and quality at the senior lever, the day-to-day resources will report to their respective process groups.?The senior level leaders will be responsible for policy and governance at the corporate level and provide guidance to their functional peers. The heads of the process groups will focus their efforts on optimizing each group at the intersection of people, process, cobotics and technology: the tenants of Industry 5.0
This organizational approach will seem radical to the 76% of companies who don’t have an Industry 5.0 strategy and it will open the eyes of the 43% of companies whose digital transformations have failed. Because of the complexity of this journey, it is critical that companies work closely with an outside organization to help them ask and answer the questions that will allow them to think differently about their business, their people and their marketplace. Strategy 5.0? provides the what and Group50?’s Business Hierarchy of Needs? provides the how companies can plan and implement their movement to a fully digital future for their company and inside their customer base.
We have put together the tools and the subject matter experts to be a company's partner in this journey. If you want to learn more, go to Strategic Planning 5.0?, give us a call at (909) 949-9083, or request more information here.
About the Author:??Jim Gitney, CEO and Founder, started Group50??Consulting in 2004 with the focus of working with companies to significantly improve their performance by leveraging?people,?process?and?technology.
Jim has held C-suite and Board positions in large and small companies (GE, Black & Decker, Sunbeam, Rain Bird, Pankl Aerospace and others) both privately and publicly held. His subject matter expertise includes Industry 5.0, strategic planning, strategic execution, operations, supply chain and restructuring.?He has taken best practices from around the world, worked closely with clients and other Group50? consultants to create Group50's Strategy 5.0? strategic planning framework, the Business Hierarchy of Needs ?, a change management framework
H U M A N & INDUSTRY 5.0 FOUNDER
2 年Please feel free to follow the INDUSTRY 5.0 NEWSLETTER https://www.dhirubhai.net/pulse/industry-50-newsletter-15th-edition-michael-rada/ Published every Friday.
Founder and Managing Partner - Pitcairn Partners Consulting
2 年Great article Jim! The demands of the business world often change more quickly than the organizations where we work.? The traditional org. chart, while easy to understand, many times does not represent how things get done. We work in a variety of teams and these teams change often. In an environment of organizational agility people lend their skills to multiple teams; teams are often cross-functional, and they must have an easy way to form and change over time.? On the other hand, in the digitally enabled organization of today, shared values and culture are key to alignment, communication and common focus.?Here leaders make the transformation personal; role-model the change; openly engage others, and spotlight successes.
Award-winning biz dev consultant driving revenue by connecting your distinctions with unique and sustained client and potential client interactions.
2 年Fabulous insights and concrete information to help businesses begin to look at success through a different lens.
H U M A N & INDUSTRY 5.0 FOUNDER
2 年Dear Jim Gitney thank you for your interest in INDUSTRY 5.0. I would like to inform you that the letters "TM" in the name of your article are not appropriate, in contrary to the same in the name of STRATEGY 5.0 TM. You know from our previous correspondence that I am the Founder of INDUSTRY 5.0 and implement its principles in a real business environment since 2013 already. I am confused that your overview and understanding of INDUSTRY 5.0 still missing the original principle on which the entire INDUSTRY 5.0 was built and created and this is the SYSTEMATIC WASTE PREVENTION. Let me share with you the latest INDUSTRY 5.0 keynote dedicated to #DAVOS2022 World Economic Forum members https://www.youtube.com/watch?v=uaDd-P6VwdA If any questions, feel free to ask.
National Best Selling Author and Speaker, Rebuilding low trust relationships, resolving conflict, tough conversations made easy. Bullies, narcissists, difficult people? We've got you! - English and Spanish
2 年Excellent, Jim Gitney! In order to grow in manufacturing and distributing organizations, we must be able to rethink the way we do things constantly. If we aren't ahead of the game, we are behind the times (I like the way that just flowed out because it's true!). My clients who are progressive are constantly reinventing and the way this is laid out makes a lot of sense to me. There are definitely two common gaps today in most organizations and that is the Chief Value Add Officer, and the Cobotics. High Five to you!