Strategy #2: Elevate Your B2B Lead Game with LinkedIn Ads

Hey,

I hope you found value in the first part of our series on organic LinkedIn outreach and posting for B2B growth. Today, we're levelling up to discuss LinkedIn Ads. More specifically, we're diving into Snap Ads - a format we've mastered and are excited to share with you.

Why LinkedIn Ads?

As we've seen, LinkedIn Ads can become a client-generating machine when done right. Imagine inserting ￡2000 and getting ￡10,000 out - it's not a fantasy, it's a reality we've achieved with the right strategies.

So what are Snap Ads?

They are ads specifically designed to be consumed in just 5 seconds. But behind those 5 seconds is a meticulously designed 8-step process aimed at capturing high-quality leads.

The 8-Step Snap Ad Process

1. Identify Your Target Audience: Know who needs your service.
2. Craft the Value Proposition: Make it irresistible with a hook that peaks people's curiosity
3. Design the Visual: Attention-grabbing yet easily consumable.
4. Differentiating Headline: You can’t be seen as similar to your competition, how can you be a pink elephant in a herd of sheep?
5. Keep Content Concise: Say more with less, especially on Linkedin people are in work mode, don’t waste their time
6. Simple CTA: Create a frictionless high value ad
7. Test Multiple Variations and Target Markets: Your settings on Linkedin Ads are the difference between spending ￡300 and getting 0 leads or generating 20 high quality leads.
8. Optimise for key metrics: You need to know which metrics are most important for your ad to be successful, pay attention to core metrics such as CTR, form completion rate and lead quality.

The beauty of Snap Ads is that?they are simple yet effective, sidestepping the need for complicated funnels. When you add high value and a compelling hook, engagement naturally follows.?This is 100% the best funnel I have seen working in 2023 and will even more so in 2024.

To give you an idea of just how impactful this strategy can be, take a look at these metrics from various accounts (Note: We've removed the logos due to NDA obligations).

First month in, generating leads at ￡29.57 per lead

3 months of consistently generating leads for less than ￡6.51

Over 6 Months of ￡18.11 per lead

Black Friday Exclusive

We're launching an exclusive offer this Black Friday for those eager to deep-dive into LinkedIn Ads. This offer includes a free 14 day trial of Linkedin Ads to get you started. To learn more, simply reply "Black Friday" and we'll get back to you with the details.

Or if you want to hop on a quick call to discuss how to make it work, book a quick 15 minute chat with me here: Book a Call

What’s next?

Remember that one strategy that generates consistent high quality leads is all you need to start winning in business, however diversification is crucial.?You can’t have all your eggs in one basket, which is why we're discussing 3 strategies across this series.

Relying on just one approach is a risky game;?being well-rounded is the key to sustainable growth. Next week I’ll be drawing the curtain back on email marketing and how it could be another quiver to your bow!

If you have any questions or need further clarification on LinkedIn Ads, feel free to reply to this email.

Warm regards,

Ben Ivey