Strategizing AI Adoption: An Ethical Roadmap For Businesses & Schools
Lead(er) Generation Podcast
Conversations, interviews and Q&As with marketers who find and grow the best customers with data-driven marketing.
Host of the Leader Generation podcast, Tessa Burg , made a guest appearance on the podcast Rooted In Revenue.
She talked with Susan Finch about the ethical and strategic incorporation of #artificialintelligence tools , such as ChatGPT, into business workflows and educational systems.
During their conversation, Tessa and Susan shared real-life examples and insights to highlight the challenges and benefits of using AI tools while maintaining a strong focus on ethics, security and bias.
Listen now for ideas on how to strategically add AI into your daily workflows. And be sure to hear more conversations about AI on Leader Generation!
Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences.