Strategize ISV Cloud Success with Justin Murphy

Join me and Justin E. Murphy , CEO of CloudAtlas, as we dive deep into the essential strategies for ISV cloud success. We'll explore market insights, the transformative role of C-suite alignment, and the challenges and opportunities across the different hyperscalers. Don't miss out on these invaluable insights that could transform your cloud marketplace approach—tune in and elevate your game!

Together, Justin and I embark on an insightful journey, exploring the essential strategies ISVs need for cloud marketplace success. Justin shares his fascinating transition from simplifying enterprise procurement at SADA to leading Cloud Atlas, shedding light on the transformative role of marketplaces and co-selling.

We delve into the immense market opportunity in cloud marketplaces, discussing how leveraging third-party products can significantly drive cloud consumption and benefit providers. Justin emphasizes the importance of strategic planning, highlighting the need to understand the product and identify onboarding, sales, and technical gaps to build a comprehensive strategy.

One of the key takeaways is the benefits of co-selling and leveraging marketplace commitments to drive growth and opportunities. Even large partners like hyperscalers and managed service providers find co-selling essential to success in the complex enterprise market.

As Justin aptly puts it, "Applications will be available across all clouds, and leveraging marketplace products can drive the consumption that cloud providers want to see." This forward-looking perspective underscores the necessity for ISVs to adapt and strategize for long-term success in the cloud marketplace.

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