Strategies For Targeting Followers With Twitter Ads

On average 9,100 tweets are sent every second and savvy marketers can benefit from this dynamic platform by focusing on real-time trends, showcasing products or services to specific audiences and fostering deep connections with their audiences.

Below are some strategies you can try to target the right audience for your business on Twitter:-

Target Influencers:- According to a recent Twitter report, “nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencers.”

You can target followers of  influencers in your business domain to get more visibility and create a fair chance to be followed by them.

Example:- Puma (brand) might target Rickie Fowler’s (influencer) followers with ads about the Puma high top golf shoes that Rickie wears.

Competitors:- This is an effective way to get your products and services in front of people by targeting businesses similar to yours. So you can target your competitor's followers and in your ads you can mention why your products and services are better.

Upstream and Downstream Brands:- Target brands that complement yours. Think about possible businesses that sell products or services that come before or after yours and target their followers.

Example:- If you are selling modular kitchens you can target followers of brands related to UPVC windows.