Strategies for Lasting Impact in EdTech

Bi-Weekly Insights on Everything EdTech

Welcome to The EdTech Pulse, your ultimate guide to staying ahead of the curve with the latest trends and innovations in education technology, K-12, higher education, and workforce development. With each edition, we provide fresh industry news, insightful analysis, and valuable resources to empower you to make proactive, informed decisions. This week, we explore industry updates and strategies for lasting impact in EdTech.

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Industry News

Funding

• The U.S. Department of Education unveils crucial resources to support communities hit by Hurricanes Helene and Milton. Learn more about financial aid and on-the-ground support for schools battered by these storms.?
• States are pouring billions into private school choice—is it truly universal? As programs expand, questions arise about who it really benefits. Dive into the debate here.?
• Revyze scores $6M to create a “TikTok meets Duolingo” app—learn how it’s set to transform Gen Z learning here.?
• Perlego raises $20M to scale its AI-powered digital library research assistant—explore how this investment is making educational resources more accessible here.?

Innovation, Trends, & Tools

• Sustainability pressures are driving cybersecurity risks in education. See how schools are tackling these challenges in the EDUCAUSE Horizon Report here.??
• Inclusive education is evolving to better support neurodiverse students—learn how schools foster environments where all learners thrive here.?
• As risks rise around data privacy, schools and EdTech companies demand clear AI standards. Explore the collective push for clarity here.??
• Esports are growing in K-12 schools. Find out how districts are expanding competitive gaming programs to middle schoolers for scholarships and careers here.

The Course Materials Corner with Dr. Mike Moore

In our last newsletter, I highlighted the need for more EdTech companies to dive into evaluating the long-term effectiveness of their solutions. I received a number of follow-up questions asking, "How does a company begin conducting this type of research?" It’s a great question and one that speaks to a broader need for strategic research in EdTech.

The first thing to consider is timing. How do you know when it's time to conduct research or evaluate the impact of your product or service? Ideally, the implementation plan with your campus partner includes specific language about collaborating on evaluation of the intervention over a certain period of time. Depending on your product or service, the impact may be in the first semester, or it may take two or three terms for the institution to realize benefits.

Whether it is market research or efficacy studies, you should begin those conversations as early as possible with the campus champion of your product or service. It may be difficult for you to get your hands directly on the information, especially if you are interested in information from the Student Information System. However, with a strong campus partnership, you may be able to get the Institutional Research office to work with you on study parameters and they will build the report for you. If you aren’t able to build that relationship for an efficacy study, the other option is market research. This is where PIP can support your efforts.

Partner in Publishing’s PIP INSIGHTS team can help you begin planning your market or efficacy studies. Our research experts will be able to help you craft the research agenda and build out your research questions. Let’s start your research journey together!

Looking forward to seeing you in the next edition of The EdTech Pulse.

For the Job Seekers

Here are roles our Talent Search Group is actively recruiting for:

• Account Executive, Higher Ed (Kansas City, MO)
• Account Executive, Higher Education (Minneapolis)
• Account Executive, Higher Ed (Pittsburgh, PA)
• Associate Vice President, Higher Education Data and Technology Sales (US Remote)
• Director of Partnership Growth, Higher Ed (US or Canada)
• Director of Enterprise Sales, K-12 (US)
• Director, World Language Curriculum & Professional Learning, K-12 (US)
• Literacy Engagement Specialist, K-12 (Texas)
• Regional Sales Manager, K-12 Education (FL)
• Regional Sales Manager, K-12 Education (TX)
• Sales Account Manager, Higher Education (US)

For the Educators

We offer paid opportunities for educators to participate in market research that will help transform educational tools. Opt-in here to learn more.

Upcoming Conferences

• MassCUE Fall Conference: October 16-17 | Foxboro, Massachusetts
• LITES: October 18 | Melville, New York
• NACAS C3X: October 27-30 | Kissimmee, Florida
• TechCrunch Disrupt 2024: October 28-30 | San Francisco, California
• 5th Annual Canadian EdTech Leadership Summit | October 31 - Nov 2 | University of Toronto Scarborough
• QM Connect Conference: November 3-6 | Rosemont, Illinois
• AACRAO Strategic Enrollment Management Conference: November 3-6 | Boston, Massachusetts
• GaETC: November 6-8 | Atlanta, Georgia

PIP Announcements

Exciting Podcasts Coming Soon…??

No new EdTech Elevated episode this week, but we’ve got some exciting content in the works! We just wrapped up recording some incredible conversations with industry leaders in NYC, and trust us—you won’t want to miss it. In the meantime, here’s a sneak peek behind the scenes!

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