Strategies for Increasing Attachments and Customer Spend at Retail.

At retail, increasing the attachments or building the basket size is a strategy which is tied to engaging the customer experience wrapping merchandising, point of purchase and packaging into a means where the end-user and store associates understand what's on the shelf or in the aisle.  Some of those strategies in the channel are:

• Impulse effect – Impulse is powerful – and if your merchandising  a sense of urgency, sales are significantly likely. Your impulse section – which should be found on the route to point of sale – guiding the customers to navigate is the ideal location for purchases that offer an affordable, last-minute addition to their shopping basket.
• Sales illusion – the sale effect is a merchandising technique proven to impact sales. Not only will ‘sale’ items – regardless of any real or perceived reductions – sell like hotcakes with the right limited-time-only promotion, but even the mere concept of a sale is enough to drive spend on products store-wide. Sale or no sale.
• Bulk  – one clever way of increasing customer spend per visit to your store is by capitalizing on bulk. By presenting your products as part of a larger collection of items, promoted as a money-saving opportunity, customers will love to get their hands on the whole set if there’s a saving in it for them by doing so.
• Margin  – High-margin products should be given the prime placement they deserve -Placing high-margin items near the entrance or cross merchandised throughout the store or planogram  guarantees they’ll be noticed – and maximizes the chance of them filling customers’  empty baskets.
• Sensory power – Introducing an extrasensory element to is an effective way of driving bigger sales. Customers sense of smell is key to their buying behavior. Being able to appeal to the consumer’s senses gives the  shopping experience an additional dimension – and triggers impulse purchases to great effect.
• Line of sight – The Strike Zone is a influence on the customers  buying behavior – and should be a key consideration in your merchandising strategy. Products should be merchandised  eye level, ensuring that they’re seen without needing extravagant promotional displays. But including educational "how to" information for the hunters in the planogram.  You don’t want customers to have to work to find your products.

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