Strategies to Grow Your Business Without Burning up the Budget
Rhea Allen
Co-Founder at Peppershock Media with Marketing, Strategy, Award Winning Creative Production & Performance Driven Expertise. Host of The Marketing Expedition Podcast & Adjunct Marketing Professor @BoiseState. ????
You’ve heard the term, “throwing spaghetti noodles at the wall and seeing what sticks” or “taking a shotgun approach” when it comes to marketing.?And as tempting as it is to try a little of this and a little of that, in today’s hyper-divided, ever-shrinking, micro attention spans, you really may be better off lighting a pile of money on fire (might earn you some press at the very least!).?We’re happy to share our marketing and advertising tips with you to improve your effectiveness.?Some of the bullet points below are quick ideas to get you thinking.?Use this as a platform to launch a brainstorming session with your team and when you’re ready, we’re here to help implement your most off-the-wall ideas!
First, a look back at what the numbers told us in 2014:
Here are 7 tips and tricks to consider when mapping out your marketing plan.
#1. Setting and Tracking Goals
When thinking about your advertising for the year you’ll want to first start out knowing what makes you successful in all your efforts.?There are several key indicators that can give you an indication that you’re on track and doing things right!
#2. Email Marketing Strategies and Considerations
Email marketing is a great way to advertise your business’s product or service or for a non-profit a great way to get awareness about your cause. It’s trackable and provides a good way to test your messaging for other mediums.
92% Of businesses use email to share info about new products and services!
62% Of consumers have made a purchase online as a result of email marketing
Peppershock is an affiliate vendor partner with Vertical Response.?We can help set your business up and customize your emails to reflect your brand. We can help you build an email marketing list the right way and help you create, send, and track emails, social media posts, and videos that look great on any device.?There are a number of considerations to make when creating good email marketing strategies.
#3.?Mobile Marketing
?
By using mobile advertising you can increase your brand awareness and stay top of mind while your audience is on the go.
领英推荐
#4. Social Media & Digital Consumption?
#5. Tell your Brand’s Story
It’s inherently in our nature to gravitate toward those we know, like, and trust.?That’s why great brands tell their story and connect with their customers.?Keep these adjectives handy the next time you sit down to write an email, a social media post, or hop on a phone call.
#7 Metrics, 10 metrics to use
1. Website Traffic, the top metric for content marketing success
2. How many conversations = Conversions or Sales
3. Lead quality
4. Lead quantity
5. Social media sharing
6. SEO Ranking
7. Time spent on a website
8. Subscriber growth
9. Feedback from customers
10. Company, product, or service awareness increases