Strategies for Building Meaningful Media Relationships

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This past Friday, I had the pleasure of presenting at OutlierHQ in Salt Lake City on a topic close to my heart: "Building Media Relationships: Strategies to Establish and Nurture Relationships with Podcast Hosts."?

As we navigate through the diverse and ever-evolving world of communication, podcasts have emerged as a powerful medium, connecting individuals through stories, insights, and expertise. The art of cultivating meaningful relationships with podcast hosts can unlock incredible opportunities for you to share your message and expertise with their engaged audiences.

Here's a recap of the key insights I shared during my session:

1. GET TO KNOW YOUR CONTACTS:

• Identify their passions, topics of interest, and what lights them up.
• Observe how they present themselves and who they engage with.

2. ENSURE ALIGNMENT:

• Check for common passions and values.
• Evaluate if their presentation aligns with your values and principles.
• Remember, media relationships are two-way, and mutual alignment is key.

3. LEAD WITH CONNECTION:

• Find relatability and common ground to establish a connection.
• Focus on building trust for a lasting impression.
• Make a genuine connection that transcends transactional interactions.

4. MAKE A LASTING IMPRESSION:

• Surprise them by providing what they might be looking for before they ask.
• Demonstrate that you've researched and engaged with their work or projects.

5. DELAYED GRATIFICATION:

• Understand that taking time to build a genuine connection is often more impactful than immediately seizing an opportunity.
• Prioritize relationship-building over quick gains.

In the media space, it's not just about being chosen as a source; it's about choosing contacts who best represent and align with you. Remember, building meaningful media relationships is a continuous process that requires patience, authenticity, and a genuine interest in others.

I hope these insights resonate with you and provide valuable guidance as you navigate the dynamic world of media relationships.

?Wishing you success in all your endeavors.

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With love & gratitude,

Ashley Graham

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You can also find these insights here ↓

https://theconsciouspublicist.com/outlier

*Lastly, I want to thank Evo Hotel for partnering with us as our preferred hotel for Outlier . If you are an adventure-seeker looking for a hotel that is one of its kind, Evo Hotel is the place to be.

Through your stay at Evo Hotel , you have access to a unique experience within the compound, such as access to climbing, yoga, and fitness, thanks to the Bouldering Project , The Crown Bar, Curator's Café, L9 Sports, All Together Skate Park , and more.

Read more about our stay at Evo Hotel in the exclusives coming soon! You can also follow along with our reel recap here . If you are traveling to Salt Lake City and choose Evo Hotel as your hotel destination, we’d love to make a connection for you!

?? Our first podcast episode of the new year is now live! Tune into “Conscious Reflections: Navigating Growth, Mindset, and Self-Mastery in 2023” here .

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