Strategies to Attract High Net-Worth Clients as a Small Law Firm

As a small law firm, you may feel as though you have no way of competing against other law firms with an established digital presence. In many instances, competing against law firms that spend millions annually on their digital marketing campaigns is not straightforward. You have to be realistic, but more importantly, you must get creative.

Fortunately, at Array Digital, our team focuses on incorporating creative strategies into all of our work. You don’t necessarily need multimillion-dollar budgets to stand out. Instead, you can rely on free or low-cost tactics to inform the public about the benefits of hiring your law firm. Here are some steps to start brand-building your small firm.

1. Referrals and word-of-mouth: This is a tried-and-true method of organically getting cases within your community. If you’re able to help just one client who will spread the word about your great services to another person, you can slowly build an effective referral pipeline.
2. Optimize your Google Business Profile: This is a completely free local tactic, so take advantage. Claim, update, and comprehensively fill out your profile, and ensure that you tell happy clients to leave reviews once their case concludes.
3. Showcase awards and accomplishments: You should consistently build social proof on your website. When people hire a lawyer, they want to know how much compensation you can get them. Or they want to ensure that you get them the best verdict for their case. Be transparent about past case results, your experience, additional awards you have earned, etc. Make this information as conspicuous as possible for those who frantically skim.

There are many more methods to bring awareness to your law firm. In our recent blog article , we break down several strategies to get you started.

As an attorney, there are so many marketing methods that you can do for free, but eventually, you will want to invest in a more comprehensive digital marketing approach. Whether you are a small law firm that just opened its doors a couple of months ago or an established law firm looking for more effective growth strategies, Array Digital can be your advisor to help meet your business goals at your current budget.

In fact, to help small law firms build a strong foundation and eventually grow into larger firms, our team has recently developed comprehensive marketing offerings specifically for tighter budgets. These packages combine multiple marketing services, such as SEO, content marketing, web design, online advertising, and personal coaching, to attract a larger audience within your firm's geographical location. And you won’t be spending several thousands of dollars per month for quality work.

Contact Array Digital for a free assessment and solutions call to learn how we can grow your small law firm.