Strategies to accelerate sales cycles

It's been a month since my first article about the importance of collaboration in B2B sales motions and how to better understand your buyers so you can close them faster. We dove into different aspects of collaboration and shed light on multiple benefits deriving from close cooperation. Feel free to check out the article here.

This week, we are diving deeper into another important advantage of working closer with your buyers along the entire sales funnel as well as beyond in post-sales processes (Onboarding, renewals, upsells, etc.).

Sales has two main KPIs if you think about it from a basic perspective.

1. How long does it take to close a deal?
2. How many deals do you close?

This is pretty much it and almost everything else in sales is focussed on decreasing #1 and increasing #2.

We have spend multiple weeks collaborating with different sales leaders from businesses selling complex solutions in the B2B realm to create a comprehensive ebook outlining in-depth strategies to shorten sales cycles. Our main focus lied on becoming a coach for buyers and guiding them to a purchase decision in the easiest and most seamless way possible.

You will find ideas, tactics and methods that you can directly apply to your own sales motion and experience positive results from the get-go. As part of the strategy development, we also concentrate on the right tooling to enable maximum collaboration with buyers and provide an analysis of the digital sales room category as a new essential product in the modern revenue tech-stack.

Feel free to sneak peak the content below:

Thanks a lot to our collaborators bringing in expert knowledge and deep domain expertise from B2B sales in the EU as well as the US region:

Robin Stolp (Director Enterprise Business at Braze )

Linda Mihalic (Chief Sales Officer at DEGURA )

Till Tornieporth (Co-Founder at Maya Climate )

Philipp Str?hemann (Founder & GTM Advisor)

Dima Honta (Head of Enterprise Sales at sipgate )

Marc Heines (Head of Sales at ChargeHere GmbH - Ein Unternehmen der EnBW )

Luiza W. (Growth at Speedinvest Pirates )

Frederik Nagel (Co-Founder at Along )

This ebook is a perfect fit for you or your company if you are selling a complex solution or product to different stakeholders over the course of multiple weeks / months.

We have helped a variety of firms like B2B Saas, agencies, consultancies and even hardware companies with their sales motions by enabling them to collaborate closer with their buyers.

Click here if you want to download the ebook for free ??

I will share more insights and ideas on how we see the B2B sales space evolving while providing best practices or recommendations from building Along and working with various companies in between Europe and the US.

Over the next couple of weeks and months, I will write at least one article per month and try to heavily listen to your feedback and input from our own customers.

If you have any ideas on content and other topics you want me to cover, feel free to comment or send me a direct message.

Let's collaborate and get along. Your buyers will thank you!

#alongspace