Strategic ways to do Pinterest Marketing

Have you ever thought about giving Pinterest a chance for your business? If not, then it is the best time to put some thought into the idea - especially when Pinterest offers businesses a fairly unique proposal.

Pinterest just like other social media networks is a place to connect with friends and influencers but as a visual search engine. Pinners come to the platform for inspiration when they’re planning their weddings, dream vacations, hobbies, or while creating any content.?

Why use Pinterest for Business??

It’s a jackpot for businesses with a visual aspect to their products, whether it’s photography or original graphics. People use this platform to search for ideas, inspirations to celebrate special events and holidays. As per a survey conducted recently, 95% of members say Pinterest inspires them, whereas others say Pinterest helps them achieve their dream goals.

On Pinterest, your brand is more than just a brand. It’s like a source of inspiration or plays like a guide for your customers in their daily lives.?

According to stats, since last year, the number of monthly active users using Pinterest every month increased by 28%.

Pinterest Strategy for your Business:?

Creating a Pinterest marketing strategy that makes sense for your business is the perfect way to kickstart this platform. To ease it for you, these tips would help nail your Pinterest marketing strategy – let’s dive in.

Share your best idea: Pinterest provides you with a unique and engaging way to introduce your small business to platform users. It helps you tell a visual story about your brand. The number one thing you can do to be successful on Pinterest is to focus on creating captivating content on ‘Pinterest Create Pins’, that is inspiring and engaging for the audience. Once you attract people’s attention, show your brand in action along with your best ideas, values, and services. That way Pinners will imagine themselves as valued customers.

Consistency is the key: It is highly recommended to pin something once per day as pinning regularly ensures that your content reaches a broader audience. The best way to do this is to schedule pins on Pinterest to ensure your account remains consistent. Just like with every other social media platform, timing is everything on Pinterest so, keep a track of your audience insights to determine when they are most active and when your content gets the highest engagement.

Look out for seasonal content: Seasonal and occasion-related content is huge on Pinterest and with plenty of ways to source ideas for everything from recipes to decor lies a big opportunity for brands to optimize and market well. Make sure you pick holidays that your brand can create content around and don’t forget to use the right keywords. Pinners start engaging with occasions months in advance and make it a point to promote the pins to see a lift in online sales.

Make your SEO game strong: As it’s rightly said that Pinterest is a visual search engine and just like any other search engine keywords are the basis for content discovery on Pinterest and hence, it is essential to put appropriate keywords in your pin name and description. Not to forget, Hashtags are also useful, especially since Pinners can follow the ones they’re interested in.

Make use of Shop Tab: Pinterest has recently introduced a Shop tab for business profiles. Do mention the links that’ll take them directly to the product page so it is easier for them to buy something immediately if they wish. This dedicated tab allows Pinners to shop a company’s products directly from their profile without any hassle.

This quick guide should help you find your successful way up if you’re just starting. You can achieve all this by following these simple strategies and optimizing your efforts and enjoying the full benefits of Pinterest for brands.