Strategic Trademark Registration: Insights from a Madrid System & Direct Filing Comparison

Our team often encounters scenarios where a company needs to register a trademark in multiple countries, leading them to choose between the Madrid System and filing applications directly in each country.?

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Let’s consider one of our recent cases to understand which option is better: filing through the Madrid System or direct filing.

Advantages and Disadvantages of Madrid System and Direct Filings

Madrid Application

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Advantages:?

– Single application and procedure, eliminating the need to hire representatives in different countries;

– Quick and easy submission in numerous countries;

– Payment is only for official fees, resulting in significant savings on representative services.

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Disadvantages:?

– If the basic application is withdrawn or contested within 5 years, the international registration is also affected;

– Full payment of fees for all designated countries is required upfront;

– No guarantee that the list of goods and services will be accepted by all countries without issues.

Direct Filing through Local Representatives

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Advantages:?

– Lower risk of receiving official actions or refusals;

– Applications are independent; reduced risks;

– The filing process can be spaced out over six months with claims of priority, allowing more manageable payments. Also read about?Amazon Brand Registry.?

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Disadvantages:?

– The need to find a representative in each country;?

– Managing communication through different channels with each representative;

– Payment to multiple service providers, which can be more expensive.

Read full article on our website - https://ipnote.pro/en/blog/strategic-trademark-registration-insights-from-a-madrid-system-direct-filing-comparison/