Strategic Social Media to Leverage Your Online Presence

Social media can be your greatest and most influential marketing tool, but only if you navigate it correctly. There’s a massive difference between using and utilising social media. You can post as much as you want but if the content is lacklustre, you’re not going to see any growth. In fact, it may have the opposite effect. Here are some of the many things you need to take into account when developing your social media marketing strategy.

Marketing Platforms

The first major consideration is what social media platforms are best suited to your business. In recent years the social media platforms have become heavily saturated which means using just one isn’t likely to make a massive difference. Instead, we recommend you having an active presence on multiple channels to ensure you are having the greatest impact on your potential and existing customers.

The most popular social media platforms being used by businesses are Facebook, Twitter, Instagram, Youtube and Pinterest. Each of these platforms have unique analytic systems that allow you to monitor your progress and make sure your marketing budget is being spent efficiently. Having an active presence on social media lets your customers know that you understand the market is changing and that you are willing to adapt. However, before you can decide which platforms will produce the greatest amount of web traffic and conversions, you need to know who your audience is.

Know Your Audience

This is crucial. There is no point running social media marketing campaign if you are not going to segment and target your customers correctly. While you can run a campaign without any specific segmentation or targeting, this isn’t recommended. You may still get engagement on the posts, but it’s likely to be from people that have no interest in your product or service. So, before you launch any campaigns, do some market research and find out who your target audience is and how to best reach them. All of the social media platforms allow you to specify whom you want your advertisements shown to, which means the engagements you get have a higher chance of turning into conversions.

Content, Content, Content

While you can make sure your posts/advertisements are showing at the right times to the right people, if your content is not up to par, you won’t see any success. When it comes to social media, you can either have regular posts, or you can do paid promotions and advertisements. Both of these types of social media usages require well thought out content.

It’s important to understand that your customers are people, and therefore want to see relatable content. They don’t want to see the same post week after week that looks like it’s been written by a robot. Taking the time to develop clear and concise content will pay off in the long run. Whether the content is for regular posting to keep your customers up to date or for a marketing campaign, it needs to be enticing, standout and not cheesy. That’s right, not cheesy. For campaign posts, you want your content to be informative without being demanding. It should have excellent graphics and a diction that is representative of your brand values and personality.

Overall, approaching social media marketing with a strategic and deliberate eye is the key to achieving great results and providing your customers with the content they want to see. If you have any questions about how to best develop or implement a social media strategy, don’t hesitate to get in touch. We’re always happy to have a chat about options and solutions.