Strategic Shifts | Was MySpace Social Media's Peak? Tips from the Top, Buzzy Event Recipes, and More Big Shifts

Welcome

Learn to master IG from the company head, win in-person event promotion, and reflect on the days of ancient technology – MySpace. ?

Meta Activates Threads Cross-posting from Facebook and Instagram

You can now cross-post your updates from Facebook and Instagram straight to Threads .?Cast?your net wider with just a flick of a switch – all your friends, followers, and family get to see your moments on their favorite app. But remember, what works on Facebook might just be so-so on IG or Threads. So, while saving time is great, think about tweaking your content for each crowd!

Instagram Adds Music to Profiles

Cue the nostalgia! Instagram is bringing back those MySpace vibes, allowing you to add your favorite song to your profile . It’s like your personal soundtrack to let visitors know more about what makes you, well... you! No autoplay here, but a neat space to showcase your latest jam, making your profile pop with personality.?

Instagram Chief Shares Tips on How to Improve Content Performance

Want to up your Insta-game? Adam Mosseri’s got your back! In his latest Q&A session, he dropped some hot tips to boost your content.?

• First up, repost that Reel to your story – it's a simple move that can supercharge your reach. Think of it as giving your posts a second wind!?

• Mosseri also highlighted the power of collab posts . Collaborating with other users can help you tap into new audiences and increase engagement. So, don’t be shy – start collaborating – friends, creators, businesses, etc.!?

Time to shine a spotlight on…you!

Did you know that you can run personal profile LinkedIn ads ? An increasingly remote workforce means that more and more people are turning to LinkedIn to network and grow their personal brand. Sponsoring posts from your personal account is a ripe opportunity, and in fact, personal profile ads typically receive 3-4 times the engagement than a company ad, which results in cost-efficiencies and ad efficacy. Keep your followers engaged and manifest the personal brand you’d like to build by trying out personal profile ads.

Calling all B2B Advertisers

Don't miss the insights that will enhance your LinkedIn ads. LinkedIn partnered with Magna Media Trials to identify the most critical factors in generating B2B ad performance, surveying 1.7K LinkedIn users.

Here are a few findings: LinkedIn video ads routinely outperform LinkedIn display ads in key indicators like brand favorability, research intent, and purchase consideration. Other vital takeaways include the need for message clarity and creativity - and making sure your ads are memorable. Humor is encouraged where it is effective and relevant. Check out the full report here .??

Is that really you?

Verification of company pages on LinkedIn has officially?rolled out. In the spirit of authenticity and a quest to create meaningful connections, LinkedIn is adding the company page verification, noting that “a verification badge on a LinkedIn page helps signal that the Page is an official page for the organization” to build trust and credibility. LinkedIn is gradually making Page verification available to more organizations by verifying the details included within the company profile. It may take some time to get to yours - but it will be a helpful and welcome addition.??

Verified is Very-Fine

X launches potentially the most worth-wile tool for businesses in years – Insights. It’s a familiar word, but this fresh update gives Verified subscribers a whole new outlook on life inside X. Measure keyword volume, buzzing trends, topic shifts, and more with Insights – that is if you are willing to spend the $200 per month starting price.

X’s “Long” Time Coming is Here

You can finally write up 4,000-character X captions using third-party apps! Available to Premium subscribers, social media professionals, and anyone using third-party apps for X can soon take advantage of long-form captions. X execs say the API update is coming, so stay tuned.

Olympic-size Traffic

Another gold-winner of the Olympics – X. Reporting “record-breaking” engagement, X marks their Olympic share-of-voice a win. X also tracked fun statistics, such as the most mentioned sports, most mentioned teams, and most mentioned athletes.?

Create Online Buzz for your Offline Event

Create a Dedicated Social Event Page

Create a Facebook event page with all the details, including date, time, and location. Encourage people to RSVP and share the event with their network.?

On LinkedIn, create an event page where professionals can discuss, ask questions, promote their business’ attendance, and network beforehand.?

Boost with Promotional Ads

Run?targeted ads on Facebook, Instagram, and LinkedIn showcasing key event highlights, such as special guests, keynote speakers, or special activities.?

Use LinkedIn ads to target professional demographics relevant to your event.?

Collaborate with Partners and Creators

Team up with event partners and social media creators who resonate with your audience and have them create posts or stories about your event. Co-hosted content amplifies your message and attracts a diverse audience.?

Use Social Media Posts and Stories

Share daily updates and countdowns, post event teasers, guest introductions, and behind-the-scenes looks across all social media platforms. Use a social press kit to share with your event partners and creators for a one-stop, easy-to-publish content collaboration.?

Use Event Hashtags

Create a unique hashtag and promote it across all posts. Encourage your audience, partners, creators, and attendees to use it in their posts leading up to and during the event. This makes it easier to view all related content and builds your community

Offer Exclusive Online Content

Offer early bird tickets, special discounts, or giveaways to your email subscribers or followers who engage with your event post.?

Share exclusive BTS videos and interviews with speakers and/or guests, only available to those who follow your event page. This can drive more interest and incentivize attendance and early RSVPs.?

Send Email Invites and Reminders

Never, ever forget the power of email! Send an invitation email with a catchy subject line.

Follow up with reminder emails as the event approaches with teaser highlights and helpful information like parking, schedules, what to bring, what to expect, and who might be in special attendance. Never forget your direct link to RSVP or purchase tickets.?

Engage with Attendees Before the Event

Always start the engagement early by interacting and communicating with your prospective audience, partners, and creators.?

Respond to comments and questions on your event’s social media pages promptly. Start discussions or polls about the event topic to get attendees excited and involved. Share exciting trivia or facts about the event to start the conversation.?

Let’s amplify your next event!

Get chatting: Yes, we mentioned MySpace. Tell us, what do you miss about MySpace and other “founding” social media platforms?

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