Strategic Shifts | Harnessing Olympic Dreams, LinkedIn Growth, and AI-Powered Holiday Marketing Campaigns

Welcome?

Discover how to leverage the Paris 2024 Olympics, boost LinkedIn engagement, and optimize holiday marketing with Meta’s latest AI tools.

Go from ar~tist~ to ar~teast~ with Meta’s “Imagine Me” AI prompts – Meta AI’s new “Imagine Me” feature lets you see yourself in creative scenarios like a superhero or on a beach vacation. Users can create these images directly on Facebook, Instagram, Messenger, and WhatsApp. Check it out for yourself!?

Leave it to Instagram to turn your DJ dreams into reality – Instagram now allows creators to add up to 20 tracks to a single reel. According to IG’s Creators account, the goal is to enable creators to make unique, personalized posts, resulting in a distinctive audio-visual mix.?

Is your marketing strategy ready for the holidays? – Meta’s 19-page guide helps turbocharge your holiday marketing strategy, focusing on Reel ads and AI tools. The guide includes new AI-powered ad options along with tips for high-performing reels during the holiday season. For advertisers using Facebook or Instagram, this playbook will be your ultimate BFF to optimize holiday campaigns. Download it now!?

Know How to Grow - Host to over a billion members, mastering LinkedIn follower growth is at the top of most marketers’ to-do lists. Here are five quick tips on how to expand your LinkedIn followers:?

• Make sure your page is set up for success by completing all page details and adding a “Follow” button on all your digital assets ?

• Lean into enriching thought leadership content that adds value for followers and focus less on self-promotion ?

• LinkedIn conversations should be a two-way street – join conversations that align with your company, its mission, and its topics ?

• Pay attention to your analytics and optimize your content based on what’s working best?

• Leverage your employees by amplifying their content and encouraging them to do the same for the company’s?

More Subscribers Please?! – LinkedIn newsletters have been met with great success since their launch?(it’s safe to say that Strategic Elements is a big fan!), and LinkedIn is now adding company LinkedIn newsletters to its sponsored articles ad option. You can now promote your newsletters to gain more subscribers, adding increased value to your content. The money will be well spent, as LinkedIn has noted a “47% increase in engagement with newsletters in the app over the past year.”?

Need assistance with your LinkedIn newsletter strategy? We are here to help !?

Olympic Fuel: X rides the Paris 2024 coattails to increase engagement and claw back revenue. With ad sales down, X is quick to tout the record-high engagement they’re seeing from the Olympics. X saw over 17B impressions on Olympic-related hashtags, 2B video views, and 49M posts – with Judo being the most mentioned sport in its first few days. And if that’s not enough content for you, X launched the “Portal to Paris” - an all-you-can-watch thread of all things #Paris2024.?

Meet Grok, your new student: X auto-activates Grok to “train” using your data. X launched an update that automatically allows their AI, Grok , to train with user data (including posts). As AI booms, it’s no surprise the race for bigger and better is pushing boundaries. Also, we wonder what Grok will “learn” from all the memes...?

If you wish, you can deactivate your new pupil with these steps:?

• Open up the?Settings page on X?on your desktop.?

• Select the “Privacy and safety” button.?

• Select “Grok.”?

• Uncheck the box.?

Google’s Cookie Comeback Leaves No Crumbs Behind?

Cookies Are Back on the Menu : Recently, Google revealed it will not be “deprecating third-party cookies” and will instead offer additional privacy choices when web browsing – which will be rolled out in the future. Despite this news, our team recommends tapping additional privacy-forward targeting solutions for increased scale to desired audiences, to pace with individuals as they make choices about their web browsing and data. Read our previous Strategic Shifts edition for more on alternative solutions. ?

Get chatting! Which AI tool has you most excited and why??

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