Strategic Pricing? Key Data to Gather
Marsha Lindquist
Pricing Leader for Winning Government Contracts, Strategic Pricing? Expert, Best Selling Author, NCMA & APMP Fellow
Your time is precious, and you want all the answers to your Government contracting questions quickly. We give you what you need in under a 3-minute read. Give this some thought… Typical win rates for small businesses are around 40%. Conversely, that means that small companies are bidding 60% of the time and not winning. That’s a lot of money to spend on B&P efforts not to win. Want to increase your win rate? Get some great strategic pricing excellence by reading my book Secrets of Strategic Pricing for Government Contractors. Grab a glass of hot cocoa or iced tea and read our feature article below.
Strategic Pricing? Key Data to Gather
Pricing strategy must begin with your organization’s overall business plan and company philosophy. How you dissect the business plan and segment that plan into specific opportunity data elements will spell the difference between knowledge and wisdom about the bid or ignorance and shooting-from-the-hip type pricing. Without appropriate and fact-filled data, your pricing will be unfocused and will not win. Gather data and your decision to bid will be better informed.
What data?
The data you gather should be focused on the three types - the customer, your company, and your competitors. With this type of data, you can feel more confident you know more about the bid than your competition. What information should you gather?
Marsha Lindquist is an experienced pricing strategist & finance professional. In her groundbreaking #1 Amazon Best-Selling book, Secrets of Strategic Pricing for Government Contractors Marsha Lindquist delivers the wisdom of strategic pricing for Federal proposals. Marsha has built a tradition of quality consulting for scientific & high technology Government contractors for over 30 years including Ames National Laboratory, Textron Inc., DynCorp International, Cytec Engineered Materials, and Intuitive Machines. Marsha is articulate in authoring customer-focused winning pricing strategies. Ms. Lindquist has achieved the distinguished titles of NCMA Fellow, APMP Fellows & APMP Professional (CPP) as well as Future of Pricing Honoree by ProPricer.
Thanks for reading my #1 best-selling book, Secrets of Strategic Pricing for Government Contractors.
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