The Strategic Planning Meeting

The Strategic Planning Meeting

The Strategic Planning Meeting

With the new year just around the corner, we are in full strategic planning mode. Here is one way we conduct strategic planning meetings with clients.?

The purpose of the strategic planning meeting is to chart the course of the business. During this meeting you will identify the key areas of focus that you will focus on to accomplish your goals.?

There are several ways we go about the Strategic Planning Session but the model that we will examine here is the “Traction ” model.?

We want to identify what the overarching goals are that you would like to achieve. Once that is clearly laid out, then we can work backwards and identify which areas you need to focus on to achieve those goals.?

For each key area of focus we then identify what the specific actions are and who is responsible for them.?

The end result will be a plan that you can have that clearly identifies your yearly and quarterly goals.?

As preparation for this kind of a Strategic Planning Session, we will have our client fill out the?Organizational Check Up? assessment (or another similar assessment) that will help us understand different strengths, weaknesses, focus areas and priorities.??

The 8 questions that drive this conversation are:?

  1. What are your Core Values?
  2. What is your Core Focus?
  3. What is your 10-year target?
  4. What is your (high level) marketing strategy?
  5. What is your 3-year picture?
  6. What is your 1-year plan?
  7. What are your Rocks (quarterly priorities)?
  8. What are the issues getting in the way of achieving all of this??

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Lindsay Hotmire

Clarity coaching, Brand Positioning, + Story Strategy for bold changemakers

2 年

Great insights, Steven Kohnke. Is there a particular area of these 8 that you often see tripping people up the most?

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Rusty Gaillard

Growing Authenticity, Careers, Impact, and Freedom ?? Executive Coach ?? Team Performance Training ?? Ex Apple

2 年

Strategic planning is key to predictable growth! That's a valuable model, Steven Kohnke

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Taryn Covrigaru

Founder and CEO redefining the way experiential marketers capture visual content ?? ??

2 年

Steven Kohnke - I love Traction so much. EOS has been an impactful tool for strategy and execution. Have you heard of 3HAG?? They integrate beautifully and the 3HAG model amplifies EOS in a powerful way.

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