Strategic Partnerships for a Thriving OC Fair
Tandem Partnerships - Experiential Experts
We're a sponsorship & experiential marketing agency with offices located in San Francisco and Orange County, California
The 2024 OC Fair has officially come to a close, and boy did we have a blast! As we shift out of fair mode, we wanted to take a moment to reflect on our partnership with the OC Fair & Event Center, and what makes it so great.
Tandem specializes in maximizing the potential of the OC Fair & Event Center through strategic sales and management of premium space, sponsorship opportunities, and mobile marketing tours. Our data-driven approach ensures that every decision is aimed at creating unforgettable experiences for guests while driving revenue for the property.?
Read on to learn more about how Tandem Partnerships has boosted the OC Fair & Event Center’s sponsorship program and discover the impact of our strategic initiatives.?
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Sponsorship Sales?
Tandem identifies and secures high-impact sponsorships that align with the OC Fair & Event Center’s goals and target audience. Our team crafts tailored packages that offer a range of benefits, from traditional signage to experiential activations. By building strong relationships with our partners, we ensure their continued participation and satisfaction.?
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Comprehensive Sponsorship Packages:
Tandem offers a variety of sponsorship levels to accommodate diverse budgets and objectives. Our packages include a range of benefits, such as on-site activations, digital advertising, hospitality opportunities, and exclusive access to VIP areas.?
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Strategic Partnership Development:
We cultivate long-term partnerships by understanding our clients’ business goals and aligning them with the Fair’s objectives. This collaborative approach leads to mutually beneficial relationships and increased ROI for both parties.?
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Platinum Partner Program?
The Platinum Partner Program is the foundation of our revenue generation strategy. This exclusive offering provides select brands with unparalleled access to the OC Fair & Event Center’s audience through high-visibility locations and customized activations. By curating a portfolio of elite partners, we elevate the Fair’s brand and generate substantial revenue.?
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Custom Activation Development:
Tandem collaborates closely with Platinum Partners to create unique and engaging experiences that resonate with the Fair's audience. From interactive displays to live demonstrations, these activations drive brand awareness and loyalty.?
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VIP Hospitality:
To foster strong relationships with our Platinum Partners, we offer exclusive hospitality packages, including VIP access to events and networking opportunities.?
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Post-Event Analysis and Reporting:
We provide comprehensive post-event reports, including event information, and?visitor?demographics. We also offer detailed photography of booth spaces and signage to document the partner's presence at the event.?
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Mobile Marketing Tours?
To further enhance the guest experience and provide additional revenue streams, Tandem developed and manages the OC Fair & Event Center’s mobile marketing tour program. This platform offers brands unique opportunities to showcase their products and services to a captive audience. By strategically placing mobile marketing tours throughout the property, we create engaging experiences for guests while generating valuable revenue for the Fair.?
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Event Management and Optimization?
Tandem plays a critical role in maximizing the OC Fair & Event Center’s potential as a year-round venue. We identify and secure high-profile events, manage the booking process, and collaborate with internal teams to ensure successful execution. Our goal is to create a diverse event calendar that attracts a wide audience and maximizes revenue.?
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Event Curation:
Tandem selects events that align with the OC Fair & Event Center's brand and target audience. We prioritize events that generate foot traffic, drive revenue, and enhance the overall guest experience.?
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Operational Excellence:
Our team works closely with internal departments to ensure seamless event execution. From logistics and staffing to marketing and promotions, we handle every aspect of event management to deliver exceptional results.?
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Data-Driven Decision Making?
Tandem employs a data-driven approach to optimize our strategies and measure performance. By leveraging advanced analytics, we gain valuable insights into consumer behavior, market trends, and the effectiveness of our campaigns. This data-driven approach enables us to identify new opportunities for revenue growth, enhance the overall guest experience, and make informed decisions.?
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A Commitment to Excellence?
Tandem Partnerships is dedicated to driving revenue and enhancing the guest experience for the OC Fair & Event Center. Our expertise in sales, marketing, and event management has been instrumental in the property’s continued success. We look forward to many more years of collaboration and innovation.?
To learn more about sponsorship, the Platinum Partner program, or mobile marketing tours at the OC Fair, please email us at [email protected].?