Strategic Partners in Machinery Dealer Development
Strategic Partners in Machinery Dealer Development
Walter J. McDonald, President, The McDonald Group, Inc.
Over the past four decades of working with dealer management teams to help them improve profitability, market share, cash flow, and customer retention, I have become acquainted with four extraordinary resources that brilliantly complement our work. My focus is on working with and coaching dealer leadership teams worldwide to build their knowledge and skills on how to employ world-class best practices and achieve high-profit dealer benchmark performance levels and have recently published our 10-volume Master’s Program in Dealer Management book set. (You can go to McDonaldGroupinc.com for more details on our Master’s Program.)
Described below are our four exceptional Strategic Partners:
领英推荐
Winsbyinc.com. ?Winsby offers machinery dealer marketing services that work. They will build your customer email lists, create and send effective emails, conduct customer satisfaction surveys, manage your website, and produce all the creative. The results of their work are phenomenal: customer retention is 30% higher, customer spend increases 2-3 times and customer purchase frequency increases 2-3 times. Contact Debbie Frakes, Managing Director, Winsby, Inc. 312-870-5678, [email protected].
HIVEQR.com. HIVE Quick Response. First-trip service job completion is essential for improved customer satisfaction and technician productivity. The HIVE quick response system starts with placing?encrypted decals with unique identifiers?on each piece of equipment. These include model and serial numbers, GPS location, and other vital information.?In 45 seconds, a service request can be submitted and your team will have all the vital information they need from the start. No more spending countless hours on the phone tracking down information and no more frustrated customers stuck waiting on hold. Results? 60% increase in first-time completion. 200% reduction in follow-up phone calls.?15% increase in technician utilization. 100% accurate equipment information. Contact: Steve Ross, President, HIVEQR, 407-234-4150. [email protected].
LearningWithoutScars.com. For Dealers in need of job function-based online training classes, seminars, and webinars, LWS has developed an extensive catalog of relevant classes and job function training. LWS supports six different Parts Department employee categories with 36 individual courses and six Service Department positions with 36 individual courses. Overall LSW has eighteen job function skills assessments and 108 subject-specific classes available today. I highly recommend Ron Slee and his team for his highly popular dealer training resources. Contact: Ron Slee, 760-413-0708, [email protected]
BCAKC.com.?For manufacturers interested in customized support for dealer service and parts department training programs, Burgio, Cooney & Associates offers facilitator-led workshops, interactive web-based training, self-study workbooks, and video technologies. BCA designs gap assessments, curriculum development, training material production, and expert delivery. The BCA team members are experts in training—sales and customer service, technical skills, product knowledge, and supervisory skills. When your front-line employees are well-trained, they are better prepared to answer customers’ questions and offer solutions, making customers more likely to return again and again.?Contact: Michael Cooney, 816-979-1414, [email protected].