STRATEGIC MARKETING VS TACTICAL MARKETING
When comparing strategic marketing vs. tactical marketing it is good to first understand that both help a company achieve its goals. A marketing strategy is the big picture and often a long-term plan for accomplishing?Objectives and Key Results ?(OKR). Marketing tactics refer to the specific short-term and immediate actions required to accomplish each step of the marketing strategy. Ready to find out more? Then let’s take a look at this analogy:
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OKR: Win the war
STRATEGY: Leverage our superior navy, causing key battles to occur where we have an advantage: in the water.?
TACTICS: A surprise attack launched from aircraft carriers to wipe out key enemy navy ships, will further our marine advantage. Battleships and destroyers, now unchallenged, blockade sea ports eliminating all water-bound trade, and supply lines. Battleships shell rail lines, power plants and communication hubs, eliminating any remaining trade routes.
OK, so back to the marketing world. Our OKR might be to dominate a market. Our marketing strategy may involve narrowing the target persona to one where our?Value Proposition ?has the most differentiation from competitors. We want to compete for business?only?on battlefields where we have the advantage, so we can meet our goals: boosting our?Click Through Rate ?(CTR) and overall?Return on Ad Spend ?(RoAS). Because our target persona is responsive to ad sales on a specific social media platform, the tactics may include?Pay Per Click ?(PPC) ads that more narrowly define our target audience.?
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A big-picture strategy should always drive tactical execution. Utilizing tactical marketing without strategy leads to “random acts of marketing.”
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What is Strategic Marketing?
Strategic marketing is a long-term approach that focuses on understanding the market and the customer’s needs to develop a plan that addresses these needs. It involves analyzing the business environment, identifying target markets, and creating a marketing mix that aligns with the organization’s goals. The aim of this is to create a sustainable competitive advantage that allows a business to grow over time.
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Market Research
This involves gathering data about the market, competitors, and customer behavior. The data is then analyzed to identify trends, opportunities, and threats that the organization can leverage or mitigate. Through market research, a business can gain insights into customer preferences, buying behavior, and motivations, which can help them create products and services that align with their needs.
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Unique Value Proposition (UVP)
Another important element of strategy is the development of a (UVP). A UVP is a statement that describes the benefits a customer will receive from a product or service that the competition does not offer. A strong UVP can help a business differentiate itself from the competition and create a loyal customer base.
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Strategic Marketing Plan
Part of strategic planning is creating and outline of the strategies and tactics that the business will use to achieve its marketing objectives. Your strategic plan should include a marketing budget, a timeline, and metrics to measure the success of the company goals.
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What Are Examples of Strategic Marketing?
For example, your goal may be to increase the CTRs you get from a social media campaign you are using on Facebook by 15% in the next month. Your strategy might involve having a better understanding of your target audience before you perform the tactics of new ad creation and launch. You may want to increase your organic searches or increase brand awareness in your potential client base. Another goal may be something basic, like introducing existing customers to a new line of product.
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What is Tactical Marketing?
Tactical marketing involves the tools and channels through which one can use to reach their goals and achieve their strategy. Tactics outline how the information and content get presented.?Tactics are focused on the short-term execution of specific marketing activities to achieve immediate results.
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The primary objective of tactical marketing is to increase sales and revenue in the short-term. It involves activities such as advertising, promotions, events, and sales tactics. It is often used to promote a new product or service or to address a particular issue in the market.
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While tactical marketing is focused on immediate results, it is not meant to be a standalone approach. Tactical marketing should be aligned with the organization’s strategic objectives. For instance, a business may use tactical marketing to promote a new product and increase sales in the short-term. However, the ultimate goal should be to use the insights gained from the tactical marketing to inform the overall plan and create a sustainable competitive advantage.
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What Are Examples of Marketing Tactics?
Marketing tactics might involve creating websites, placing advertisements, and developing brochures or mailings. Tactics involve the actions that a company takes to put a product in front of their customer base.
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One possible example would be to create dynamic and strong?call-to-actions ?(CTAs). Other examples of tactics include to boost your strategy are:
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Automated webinars can help you target your audience and generate more leads. You won’t need to pursue any manual processes when developing automated and evergreen webinars. Customization and automation via email marketing campaigns also ensure a faster and more streamlined process for reaching your marketing goals.?
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To boost customer retention and generate more sales, you can offer special discounts, subscriptions, and more via social media, email campaigns, or other digital channels. To boost conversions and generate leads, personalized landing pages with relevant search engine-based keywords may help.
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Tactical Marketing Channels
Here are some examples:
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Tactics may range from?search engine optimization ?to leveraging an influencer on a specific social media platform to promote a product launch to creating automated customer purchase loops via email marketing campaigns. Reading?more of our articles ?you will find numerous tactics and channels that can help your company achieve its marketing strategies or goals.
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Strategic marketing determines the need for a marketing campaign and the target customer of the content and the plan for content delivery.
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Key Differences
The primary difference between tactics and strategy is...
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1 年Excellent read Ben Arritt! Clear, concise, and great ideas...