Strategic Marketing Planning for 2023

With every new year comes new challenges for businesses to face and strategic marketing planning has never been more critical to business success. However, traditional planning approaches often fail to meet the demands of today's disrupted environment.

To help, we have put together some steps you can follow to help create your strategic marketing plan for 2023:

1. Identify your target audience: Knowing who you want to reach with your marketing efforts is crucial to creating a successful plan. We have extensive consumer insight tools to identify your key target markets and their behaviours.
2. Set SMART goals: Your goals should be specific, measurable, achievable, relevant to your business, and time-bound. We can help with identifying applicable goals that are achievable dependant on your market.
3. Research your competitors: Understanding what your competitors are doing can help you identify opportunities and gaps in the market. Our team are experienced at carrying out competitor reviews which take a dive into their marketing strategies, pricing, and target audience.
4. Determine your unique selling proposition (USP): Your USP is what sets your business apart from the competition. It's the unique value you offer to your customers. Identifying your USP can help you craft marketing messages that resonates with your target audience. We partner with all our clients to fully understand the brand and ensure you stand out from your competitors.
5. Choose your marketing channels: There are many ways to reach your target audience, including social media, email marketing, paid advertising, and content marketing. We are experts at utilising the most effective channels that align with your business goals and audience.
6. Create a budget and allocate resources: Determine how much you can afford to spend on marketing, and then allocate your resources accordingly. Be sure to include both time and money in your budget.
7. Develop a timeline and action plan: As growth marketers, we ensure we are involved in every aspect of your marketing efforts.

Still unsure? Book a business consultation with us to see how we can build a long-term marketing strategy to show up in 2023.

Book a meeting with us here.