Strategic Management

Financial Management is Not about Accounting and End of Year Tax Filing – although both are relevant for your business. It is about strategic decision making in areas of your business concerning money – profits, pricing, costs, cash flow, the use of capital, income, revenue, expenses, finance, tax, investment, acquisitions and everything else which influences the running of your business, its ability to make money, obtain finance and capital, the application of funds and credit, and the end game of exiting with a tidy sum of money.

Although Pricing is a vital element of Marketing it has a dramatic impact on profits, cash flow and the viability of your business. Decisions on Pricing should not be made in a vacuum by the marketing department. Similarly decisions which ultimately determine how much cash a business gives up in tax impact cash flow, liquidity, profitability, the ability to stay in business and the value of the business – the ability to obtain finance, raise capital and realization on exit.

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