Strategic | Magazine | May 2024

Beyond the brand | Grace Keeling | The world of B2B tech communications is centred on making complex things simpler

"My big passion is how technology (particularly AI) will impact creativity and creators.?It’s a fast-moving legal situation, but regardless, it comes back to what cuts through in the communications space – and that’s authenticity."

Read or listen to the full article here.

Opinion | Are innovation narratives the key to driving a new vision of Africa?

In this article Olugbeminiyi Idowu writes: “Effective PR and communications can ensure that even in the midst of challenges, the innovation and opportunities remain in the spotlight.”

Read or listen to the full article here.

Beyond the brand | Finola Sloyan | We have to embrace AI in PR because it is here to stay

"We have to embrace AI in PR because it is here to stay. Strategic thinkers in public relations must welcome new ideas from peers, customers, suppliers and business partners and view what may feel like scary territory as opportunity."

Read the full article here.

News | PRCA/CIPR Mental Health Audit 2023/2024 highlights persistent challenges and trends in PR industry

There has been an increase in diagnosis of mental health conditions in the PR industry according to new research carried out by the PRCA and Chartered Institute of Public Relations (CIPR).

Photo: Alastair McCapra and James Hewes .

Read or listen to the full article here.

Interview | PRCA CEO looks ahead to period of growth and innovation?

Almost four months into his new role as CEO at the PRCA , James Hewes spoke with Laura Oliver as he looks to lead the organisation into a new period of growth and innovation.

Read or listen to the full article here.

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Opinion | Why human-driven analysis can enable data-driven communication

“Public relations and corporate communications are moving towards becoming data-driven business disciplines”, writes Tanzeel S. .?But... many organizations are missing a crucial piece.

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Extract | Innovative Internal Communication | Joanna Parsons

“What’s stopping the modern internal communicator from innovating? Innovation is critically important – so why aren’t we all doing it?,” writes Joanna Parsons in her new book?Innovative Internal Communication.

Read the full extract here.

Beyond the brand | Trudy Lewis | I’m convinced that most organisational challenges can be addressed by improved communications

“Leaders face complexities and uncertainty, they are expected to be good at handling everything. The thing they need is support and I’m convinced that most organisational challenges can be addressed by improved communications."

Read the full article here.

Opinion | Using internal communication tools to support your sustainability ambitions

“Stakeholders demand more than profits – they expect a genuine commitment to sustainable practices,” write Larraine Solomon , Janet Hitchen FIIC ?? and David Fletcher .

Read or listen to the full article here.

News | New PRII strategy highlights the role of communications in addressing challenges facing society

A new five-year strategy, designed to support the growth and deepening recognition of the value and contribution of the communications sector, has been launched by the Public Relations Institute of Ireland (PRII).

Photo: David Geary MPRII and Dr. Martina Byrne .

Read or listen to the full article here.

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