Strategic Insights for the Post-Localization Era: Terminology, Knowledge Graphs, and Industry Trends
CSA Research
Market research, consulting, and advisory for global enterprises and language services and technology companies.
This latest CSA Research newsletter highlights pivotal industry insights and tools to help organizations navigate key challenges, from advancing terminology management to leveraging knowledge graphs for global competitiveness. Explore thought leadership, actionable frameworks, and exclusive market data that empower you to make informed decisions.
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What to Know
Leadership Council Summit
Led by Tahar Bouhafs, whose expertise bridges business and technology, the Santa Clara Leadership Council Summit inspires forward-thinking discussions, helping leaders identify priorities in a rapidly evolving landscape. During the Summit, AI expert Arle Lommel shared insights on AI innovation, and Alison Toon provided both quantitative and qualitative perspectives from the buyer's view. In response to increasing demand from smaller LSPs seeking strategic insights and collaborative opportunities, we are establishing a dedicated council to address their unique challenges and growth objectives. Contact us for more information: [email protected].
Elevate Your Global Strategy with Terminology Management
CSA Research has unveiled a framework for mastering terminology management – the foundation of efficiency, consistency, and scalability in global markets.
?? The new report, "Maturity Models: Terminology Management," provides a structured approach to help organizations benchmark and advance their terminology practices, unlocking innovation and scalability.
?? Key Insights Include: ?? A Six-Stage Maturity Model, from "Inactive" to "Pervasive," to assess your current practices. ?? Actionable recommendations for integrating terminology across enterprise systems. ?? Expert strategies for leveraging terminology to support AI, GenAI, and MT applications. ?? A roadmap to preserve brand voice while enhancing operational consistency.
?? As Alison Toon, Senior Analyst at CSA Research, explains:
“Effective terminology management is not just about translation – it’s about defining and preserving a brand’s voice and ensuring operational consistency across all facets of a business.”
?? Ready to identify gaps and align your strategies for AI-ready, scalable operations? This report is your guide to staying ahead in the global market.
?? Learn more and purchase the report here.
?? Q3 2024 LSP Confidence Survey: Navigating Market Challenges and Opportunities
Based on feedback from 96 LSP CEOs, our Q3 LSP Confidence Survey results shed light on the challenges and opportunities in today’s language services market. Amid rising competition and AI-driven disruption, this analysis provides essential benchmarking data to help companies align growth strategies and navigate a rapidly changing landscape. From client demand to staffing and AI’s impact, discover key trends affecting your business decisions.
Research to Review
LSP Business Data (2024)
?? Benchmark Your LSP’s Performance with CSA Research’s Latest Business Data Report (2024)Our comprehensive 2024 LSP Business Data report delivers nearly 1,000 data points across 32 key business metrics, collected from 281 global LSPs. Use it to benchmark your performance and guide your investments to stay competitive in a fast-evolving market.
What’s inside:
?? Revenue and Growth: Insight into revenue sources, growth rates, and new business impact
?? Production Metrics: Client count, project volumes, and translation pair breakdowns
?? Staffing Overview: Employee roles by function, from linguists to data science
领英推荐
??Company Characteristics: Founding year, acquisition plans, and expansion strategies
Unlock Global Potential with Knowledge Graphs
Knowledge graphs are transforming global business operations.
?? Key Takeaways: ?? Turn data into actionable insights with interconnected networks of knowledge. ?? Revolutionize multilingual business operations with better localization and AI integration. ?? Discover best practices to build and maintain knowledge graphs for long-term value.
As Arle Lommel , Senior Analyst at CSA Research, explains:
“The shift from data-driven to knowledge-driven operations is crucial for enterprises aiming to compete globally. Knowledge graphs provide the foundation for intelligent systems that respond to real-world complexities with precision.”
?? Whether you’re an enterprise, LSP, or tech provider, this report offers the tools to stay competitive in a knowledge-driven world.
?? Learn more and contact us to access the report: CSA Research.
How is your organization leveraging knowledge graphs? Let us know in the comments! ??
The Evolution of Traditional Language Services
As LSPs face the post-localization era, the future of traditional services like translation, interpreting, and multimedia localization is evolving. Our latest report, based on insights from 98 CEOs, explores the stability of these services, rising competition from tech vendors, and strategies to adapt. Discover key trends and actionable insights to stay ahead in the changing language services landscape.
How Do We Talk to Our Executives about AI?
How should localization leaders approach discussions about AI with their executives? Many are already facing pressure to replace traditional processes with generative AI (GenAI), despite its current limitations. Before jumping in, it's crucial to have a plan. Adapt these eight talking points to guide an informed conversation with your leadership team, ensuring that expectations are aligned with GenAI's actual capabilities. Learn More
What to Read
The Language Sector Slowdown: A Multifaceted Outlook
?? Q3 2024 Market Sizing Update: What You Need to Know
Our latest blog tackles key questions from clients, prospects, and investors following our Q3 2024 market sizing update, also discussed in a recent webinar. Despite expectations for flat growth, the language sector saw a 4% decline in 2023, driven by inflation, recession fears, and AI uncertainty. These results reflect trends CSA Research has been highlighting since 2021.
Unbabel: LLMs for Culturalized CX Engagement
Unbabel is bridging the gap between LLMs and traditional NMT with its in-house model, Tower. By moving most of its translation production to Tower, Unbabel is unlocking more than just translation—it’s enhancing culturalized customer experience. Discover how this approach could redefine the future of CX engagement.
Where to Be
Solution Selling and Upselling Workshops for Strategic Growth
Equip your team for strategic growth with our "Solution Selling 101" and "Upselling & Cross-Selling 101" workshops. In today’s evolving post-localization era, these sessions help your team move beyond transactional sales and focus on client-centric, value-driven approaches. Participants will learn how to identify growth opportunities and align with modern global content strategies. Learn more or contact sales: [email protected].
Book an Analyst
Contact our team if you're interested in a CSA Research analyst sharing reliable and verified data at your event: [email protected].