The Strategic Importance of Consistency in the Ultimate Customer Experience?
? Scott McKain
Architect of distinction, transformation & Ultimate CX.? Forbes ‘10 Best’ business author -Hall of Fame speaker- Cavett Award winner-advisor with a proven record in creating sustainable success to leaders seeking impact.
Imagine that you regularly visit a business in your community and are greeted with the same level of service, accuracy, and personal care every time.?
Can you name a place like that? I can – for me, one that comes to mind is Spaghetti Western, one of our favorite local restaurants in suburban Las Vegas.
Because of their long-term commitment to excellence, their customers feel a deep sense of trust, respect, and loyalty.
This is the powerful effect of consistency on the customer experience. To really understand what consistency means, you must realize that it's more than just doing the same thing over and over again. Making an emotional link with customers, keeping a promise, and building trust with them are all parts of commitment.
Harvard Business Review did a study that revealed consistent service experiences are key to building long-lasting relationships with customers and keeping them coming back.
Whenever a business consistently goes beyond what customers expect, it transcends mere transactions and creates an atmosphere where great service is the rule rather than the exception. This consistency not only meets but exceeds customers' expectations, leaving a lasting impact and getting them to spread the word about the business.
On the other hand, if inconsistency shows up, bad things will happen. When a business alternates between providing good service and bad service, customers can instantly feel confused and unhappy. This, in turn, will cause brand advocacy to drop.
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This is supported by a Zendesk survey that found that inconsistent service quality was the main thing that made people not want to stick with a brand.
When used correctly, consistency is key to providing an Ultimate Customer Experience. It creates a predictable setting where customers can count on the quality of service, building trust and loyalty to your brand.
In the end, this feeling of certainty and trustworthiness is what makes customers loyal and encourages happy customers to spread the word naturally through word of mouth. Tammy and I have found the food at Spaghetti Western to be uniformly superb. Owner "Coop" and his team are always friendly and engaging. They deliver a great experience every time.
It's clear that their consistency in the customer experience is important from a business point of view. It helps people build and keep long-lasting connections with your business and makes you stand out as a model of excellent service.
Set a new standard for customer experience and cause a paradigm shift by focusing on consistency.
This will ensure that every contact with your brand is nothing less than exceptional.
Increase your dedication to consistency and deliver the Ultimate Customer Experience?, leaving a lasting impression on those who do business with you.
??Business Strategist ?? Helping Business Owners to reach their potential and scaling up their businesses ?? Keynote Speaker ?? Executive, Team and Business Coach
6 个月Absolutely ? Scott McKain . Consistency is key!
Sales Leadership Expert | Sales Professional | Speaker | GA Dawg Fan ??
6 个月Consistency builds Credibility. Credibility builds Confidence. When you customers and clients are confident that they'll have a great experience, they'll keep coming back. And like you also said ? Scott McKain, they'll become your sales team by telling others.