Strategic Impact of Employee Experience
Priyanka Taikar
Chief People Officer of the Year??| VTEST Software | Global 200 Power Leader in HR for 2024 | HRAI-Young HR Leader Of The Year & 40 Under 40 | APAC-HR Excellence??| D & I Champion | Super 30 HR Leaders | NHRDN
It has been known for a long time that great Employee Experience is critical for delivering great customer experience, which leads to business success??.
Happy employees deliver great products, providing exceptional service that drives a brand’s reputation, which in turn attracts more happy employees.
Let`s embrace & shape "The New Possible" through Employee Experience.
Employee Experience is subjective that it is the holistic impact of the job and the organization on the individual that how employees feel, perceive their potential and abilities, and the effect on their well-being with productivity.
We must listen to our people at each stage of the Employee Lifecycle, try to identify what matters most to them, and create personalized, bespoke experiences. Ultimately, it is their experiences either positive or negative that will impact how hard they work, how much they collaborate, or whether they are invested in improving operational performance.
According to a?2021 Willis Towers Watson global survey, COVID-19 changed everything. In fact, 92% of employers said enhancing Employee Experience will be an important priority for their organizations over the next three years. Just 52% indicated that Employee Experience was important just before the pandemic.
When we consider that an Employee Experience is ultimately about creating personalized experiences, developing an employee experience framework is a challenge especially in the face of constant changes.
Here are the crucial 6 stages where we need to deeply dive to understand Employee Experience:
?? Attract
?? Recruitment
?? Onboarding
?? Engagement
?? Development
?? Retention
?? Exit
If you only focus on Employee Engagement then you’re missing the trick of integrating & enhancing all your workplace, HR, and management practices to focus on the Employee Experience.
Here are the 3 major environments through which & where above 6 stages are embedded & enhanced:
?? Company Culture
?? Technology Environment
?? Workplace Environment
While the terms ‘Experience’ and ‘Engagement’ are often viewed as synonymous, they are not one and the same.
Let’s think about it like this-
Employee Experience is the lived experience of an employee, whether spoken or unspoken, that influences their work rate and the quality of their overall contribution to the company.
On the other hand, Employee Engagement concerns more the relationship of an organization seeking to gain an understanding of that relationship and trying to put it into words.
Employee experience is exactly that, what is experienced, whereas engagement is the process of trying to understand, rate, and plan around or respond to that experience.
Employee Engagement grows from Employee Experience.
If an experience is the foundation of a building, we can think of engagement as the different floors of the building.
It’s best to think about measuring Employee Experience by considering both Internal and External factors.
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Let`s check the below most important steps/points which will be helpful to create strategic impact & improve Employee Experience:
?? Onboarding Survey
?? Candidate Feedback Survey
?? 360 Degree Feedback Survey
?? Employee Engagement Survey
?? Employee Benefits Survey
?? Exit Survey
?? Constructive Evaluation
?? Development Opportunities?
?? Provide 1:1 Training & Learning Program
?? Listen to all your employees
?? Build a skill wise team of expertise for each department
?? Develop strong Leaders and Managers
?? Designate ownership to a senior leader or team
?? Focus on manager`s quality?
?? Support hybrid workers?
?? Create special moments that matters
?? Combine your Operational Data and Experience Data
?? Embed employee experience into your company culture
?? Pinpoint your problem areas
?? Foster total (Mental-Emotional-Operational-Career-Financial) well-being
?? Identify and transform employee journeys
?? Encourage employee autonomy and decision-making
?? Recognize and Reward Excellence
?? Be prepared to invest in the work environment
Research shows that organizations that invest in their Employee Experience outperform their competitors that don’t. They grow faster, pay better, produce more than double the revenue, and are more profitable. What’s more, strong Employee Experience makes an employer more attractive in a competitive job market.
Employees drive the business success and customer satisfaction, which makes employee experience vital to gaining a competitive advantage in the market. When employee experience considerations are put front and center, employees are engaged and treated the way they should be. This empowers them to contribute more to the organization.
A successful Employee Experience strategies will impact every aspect of your business. It helps to create Trust, Credibility, Respect, Employee Pride & Fairness amongst our people.
When it comes to your employees, ensuring they have a great experience should be your top priority. After all, the greatest asset a business has is its people, and employee experience can ensure they not only feel good, but that they work well.
A well-researched and written article Priyanka Taikar. I totally agree with you that employee experience is of utmost importance for organizational success. And by highlighting the fact that it's subjective and strategic at the same time, requires mindful efforts by leadership to drive a cultural shift of "employee first" practices. It's a journey and never an overnight process.
Professor of Management, PhD Guide. Programme Head - MBA ( Innovation & Entrepreneurship)
1 年Unfortinately many HR treat employee experience lightly and limit it to hrims or arranging meets and outings. They need to really understand it in the larger context of making their working in the organisation as natural and hassle free as possible and create such a cultire where employees feel happy to work.